A Balanced Marketing Campaign

It would be fair to say we should never put all our eggs in one basket, in business there are no truer words. A well balanced marketing campaign is one that incorporates many aspects. This will guarantee good all round exposure. To examine this further I have listed various marketing processes from the on and off line perspective.

Online Marketing

Visibility on all the major business directories

A high search engine position

A presence on sector relevant forums

Visibility on all the main social media networks

Regular distribution of newsletters and mail shots

A selection of marketing videos

A presence on websites that are our target audience use


Offline Marketing

Trade Shows

Networking events

Press coverage

Brand awareness campaigns (of course using our bags)

Leaflet distribution

Presence in telephone directories

Word of mouth (viral)

As you can see there are many aspects to on and off line marketing. To have a balanced marketing campaign we need to understand which process will provide us with the best ROI. To some degree there will always be an element of trial and error.

Date Written: Fri, Apr 9th 2010

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