Craig bags a top award for entrepreneurs
Sep 18 2008 by Karen Dent, The Journal
THE founder of a fast-growing small business has been named as the region’s top "enriched" entrepreneur and the success of his fledgling environmentally friendly bag company has taken him to sixth place in a new national league table. Craig Smith only set up The Printed Bag Shop a year-and-a-half ago but has been recognised as one of a new breed of young successful business people who are combining financial success with a desire for personal and career fulfilment. Mr Smith, 28, has already provided printed paper, jute, cotton and biodegradable polythene bags for customers including Coca-Cola, The Co-op and Johnson & Johnson from the company’s base in Killingworth.
He started the company in May last year with partner Lisa after spotting a gap in the market while working for his parents’ packaging company.
The trend for enriched entrepreneurs was recognised by NatWest Private Banking, which put together the list of 15 young business people from research carried out with Cass Business School in London.
What is an enriched entrepreneur?
AFTER the trend for Yuppies and Dinkys in the 1980s, researchers have come up with a new name for young businesspeople making a good living by running their own companies.
Crucially, enriched entrepreneurs are judged to be those who are successful but also chose their careers based on lifestyle factors.
To them, personal fulfillment is as important as making pots of cash.
Prof Scott Moeller from Cass Business School said:"We are witnessing a real decline in the traditional ‘get rich quick’ generation - our new breed of ‘enriched’ evidently value quality of life as much as quantity of wealth.
"The new ‘enriched’ not only want the same financial rewards and wealth as their parents and grandparents, but also the personal sense of achievement and fulfillment that comes from sometimes shunning traditional professions to pursue dreams, enabling them to be masters of their own personal and financial destinies."
A spokesman for NatWest Private Banking said:" The findings reveal the emergence of a previously undiagnosed private banking demographic.
"The new ‘Enriched’ are modern successful individuals who are prioritising personal and career fulfillment as highly as they do financial success."
http://tinyurl.com/tpbs-september-news
Date Written: Mon, Sep 1st 2008
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