Branded Carrier Bags
Branded carrier bags are the ultimate, cost effective solution for large scale branding and marketing activities for your business or organisation. Branding is an extraordinary marketing tool that works on both a conscious and subconscious level. Whilst printed bags offer brand and company recognition on the surface, they remind everyone that see them of the qualities associated with your brand, whether this be quality, customer service, price or any other qualities that are represented by your brand. The power of branded carrier bags can be utilised in a number of ways.
Trade Fairs and Exhibitions - Encouraging delegates to pick up your marketing efforts and carry them around all day is a challenge easily overcome by offering a branded carrier bag to carry around your promotional materials. The benefits are twofold – delegates are more inclined to take your company information and retain it for possible future use and the bags supplied to carry them in receive mass brand exposure throughout the duration of the exhibition by everyone carrying them. Good quality bags are also prone to regular reuse so your brand will be visible on the street long after the event has ended.
Retail Outlets – No retail outlet should ever let an item leave the shop without being carried in a branded carrier bag. The cost/benefits of sourcing good quality branded carrier bags over plain coloured bags are considerable. Not only will your brand receive mass exposure to a wide market on the high street or shopping centre, the Environment Agency claim that over 70% of people reuse the bags they are given in shops. That means regular exposure of your brand, logo and corporate colours long after the purchase has been made. What other marketing method can guarantee that level of exposure for such a small cost?
Information Pack Holders – From Banks and Estate Agents to local action groups, thousands of pamphlets, brochures and other paper based marketing materials are given away to the public on a daily basis. But what do consumers do when handed a bunch of leaflets whilst shopping in town? Often, they go straight in the bin as they are a hindrance to carry. By offering your package of marketing materials in a branded bag, you hugely increase the impact and retention of your printed materials whilst drawing attention to your cause or company. As branded bags are easy to carry and can also prove useful when shopping for carrying smaller bags together, branded bags for information packs and marketing materials are more likely to be kept and the bag reused multiple times.
