News and Articles
LOW COST BRANDING VIA PRINTED CARRIER BAGS
Tue, Mar 9th 2010
In terms of business, a brand is a concept that exists in the mind of the general public. The term goes back to the days of cattle branding, a method of differentiating livestock that where free to roam open pastures.rnA brand is a sign or logo that differentiates one business from another. Scientific studies show humans are only able to...
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THE PRINTED BAG SHOP WIN LARGE CORPORATE ORDER
Tue, Feb 16th 2010
After taking on new staff The Printed Bag Shop has seen a dramatic increase in the number of corporate orders being placed. A few weeks ago the largest online directory submitted an order for 3 million units. As mentioned in a previous article this demonstrates the downturn in the economic sector is clearing as companies are now forward planning with...
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PRINTED MERCHANDISE SALES ON THE UP
Tue, Feb 9th 2010
A sound indicator that any recession is clearing is the increase in orders from printing firms. Printed merchandise is often one of the first products to decrease as hard time bite a business sector, however as the cycle turns the increase in orders are a sure fire sign that the economy is improving. In the past quarter the Printed Bag Shop...
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LOOKING AHEAD - MARKETING FOR 2010
Thu, Jan 28th 2010
The SME sector has recently become buoyant with news the UK is now technically out of recession. This news will no doubt lead to a flurry of activity in terms of bargain hunters looking more closely at acquisitions and companies increasing their annual marketing spend. Marketing can be a costly exercise especially when you consider there are no guarantees. This...
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BRANDING IS KEY TO GOOD QUALITY ADVERTISING CAMPAIGNS
Tue, Nov 17th 2009
Effective branding is key to good quality advertising campaigns. This article will discuss the areas of. · Cost effectiveness · Demographics · Ethical · Viral · Visibility · Unique · Reach The cost of a branding campaign is vitally important, for the campaign to be successful it needs to be cost effective, always ensuring maximum potential is generated without gambling on success.The understanding of demographics is paramount when...
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BUSINESS ADVERTISING IN A RECESSION
Fri, Oct 30th 2009
In the current financial crisis many businesses are struggling to keep their heads above the water. One method of keeping a positive equilibrium is to ensure business products and services are still desirable to the target audience. Rest assured, brand awareness campaigns are vital in the business, they maintain visibility whilst ensuring the viral effect is constantly populated.Advertising can be...
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THE HISTORY OF PLASTIC BAGS
Sat, Nov 7th 2009
In the 1970’s plastic bags became a popular and convenient method of carrying groceries home, they quickly superseding paper bags. The method used to create plastic bags has changed considerably over the years.Plastic bags are made from polyethylene which is constructed from a long chain of ethylene monomers. In 1977 polyethylene was first used to make shopping bags, although it...
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BAG SHOP RELOCATES
Wed, Oct 21st 2009
BAG SHOP RELOCATESThe Printed Bag Shop has recently relocated their head office; the reason for this move was the continual growth of the company, even in the current financial climate. Extra space became a necessity to accommodate more staff, meetings and stock controlled areas. The new office is situated in the same building, however it’s more spacious and comes with...
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Plastic Bags
