News and Articles
Brand Designs - Top tips for designing a winning brand
Mon, Feb 6th 2012
When it comes to designing your brand, you could do a lot worse than follow some of the biggest brands in the world. With many years and millions of pounds poured into branding research, the big brands usually know what works. 1. Get a memorable logo While logos are not the brand, they do encompass all the things your brand is about....
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Plastic Bag Riddle Confounds Environmental Officers
Fri, Feb 3rd 2012
A wave of plastic bag crime along Sunderland beaches has sparked an investigation from the Environment Agency’s Waste Crime Unit. Officers are appealing for information from Sunderland residents and businesses that may lead to a resolution of the problem. The plastic bags, oddly cut into uniform strips before being dumped, are from various supermarkets and retail outlets and have been strewn...
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North East Plan to Reduce Landfill Waste Launched
Wed, Feb 1st 2012
Friday saw the launch of the long awaited North East Resource Management Plan by the North East Sustainable Resources Board (NESRB). The plan is, in essence, a strategy for treating the region’s landfill waste as a valuable resource with the aim of creating jobs, new business opportunities, reducing landfill waste and improving business profits. The aim to cut down more than...
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#McDonalds backhash - twitter marketing strategy goes wrong
Mon, Jan 30th 2012
When businesses are increasingly being told to harness the power of social media for brand marketing campaigns, it must have come as somewhat of a shock to McDonalds, one of the world’s super brands, that things do not always work out as planned. Their recent Twitter campaign kicked off on Thursday with a series of paid-for Tweets. The first stage of...
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MP Norman Baker takes up plastic bag cause
Fri, Jan 27th 2012
A Liberal Democrat MP has joined the voices calling to reduce the use of plastic bags, especially by supermarkets. Norman Baker, MP for Lewes, has written to Secretary for the Environment Caroline Spelman to encourage greater government intervention in cutting excessive plastic bag us throughout the UK. He also suggested in the letter that the Environment Secretary convenes a meeting...
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Maintaining Brand Reputation in a Recession
Wed, Jan 25th 2012
A well-established and recognised brand is one of the biggest assets any company can have. But when times get tough or change, some brands can find themselves struggling to maintain their reputation. A number of recent high-profile retail failures reinforce the message that brand management continues to be a huge factor in business success. When times change, as they invariably...
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Logo Design Competition for Scottish Students
Mon, Jan 23rd 2012
Students and school children across Scotland have been invited to take part in a logo design competition. The winning logo will be the official logo of the National Food and Drink Conference, due to take place in March next year at the Perth Concert Hall. The winning student will receive a £300 cash prize and their winning log will be featured...
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New law ends Britain’s Barmy Bin Rules
Thu, Jan 19th 2012
It may be counter-intuitive to recycling and reducing the amount of waste that goes to landfill, but this week ministers will announce new laws preventing Local Authorities from fining householders for breaking the rules on waste disposal. The laws will put an end to what has become known internationally as ‘Britain’s Barmy Bin Rules’. The heavy fines issued to householders for...
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