News and Articles
PRINTED MERCHANDISE SALES ON THE UP
Tue, Feb 9th 2010
A sound indicator that any recession is clearing is the increase in orders from printing firms. Printed merchandise is often one of the first products to decrease as hard time bite a business sector, however as the cycle turns the increase in orders are a sure fire sign that the economy is improving. In the past quarter the Printed Bag Shop...
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LOOKING AHEAD - MARKETING FOR 2010
Thu, Jan 28th 2010
The SME sector has recently become buoyant with news the UK is now technically out of recession. This news will no doubt lead to a flurry of activity in terms of bargain hunters looking more closely at acquisitions and companies increasing their annual marketing spend. Marketing can be a costly exercise especially when you consider there are no guarantees. This...
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BRANDING IS KEY TO GOOD QUALITY ADVERTISING CAMPAIGNS
Tue, Nov 17th 2009
Effective branding is key to good quality advertising campaigns. This article will discuss the areas of. · Cost effectiveness · Demographics · Ethical · Viral · Visibility · Unique · Reach The cost of a branding campaign is vitally important, for the campaign to be successful it needs to be cost effective, always ensuring maximum potential is generated without gambling on success.The understanding of demographics is paramount when...
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BUSINESS ADVERTISING IN A RECESSION
Fri, Oct 30th 2009
In the current financial crisis many businesses are struggling to keep their heads above the water. One method of keeping a positive equilibrium is to ensure business products and services are still desirable to the target audience. Rest assured, brand awareness campaigns are vital in the business, they maintain visibility whilst ensuring the viral effect is constantly populated.Advertising can be...
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THE HISTORY OF PLASTIC BAGS
Sat, Nov 7th 2009
In the 1970’s plastic bags became a popular and convenient method of carrying groceries home, they quickly superseding paper bags. The method used to create plastic bags has changed considerably over the years.Plastic bags are made from polyethylene which is constructed from a long chain of ethylene monomers. In 1977 polyethylene was first used to make shopping bags, although it...
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BAG SHOP RELOCATES
Wed, Oct 21st 2009
BAG SHOP RELOCATESThe Printed Bag Shop has recently relocated their head office; the reason for this move was the continual growth of the company, even in the current financial climate. Extra space became a necessity to accommodate more staff, meetings and stock controlled areas. The new office is situated in the same building, however it’s more spacious and comes with...
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INDEPENDENT REVIEW - THE PRINTED BAG SHOP
Wed, Oct 7th 2009
Independent Review - The Printed Bag ShopThe Printed Bag Shop was created by Craig Smith in 2007. In a relatively short period of time the business has grown from a mere startup to the main supplier of printed bags in the United Kingdom. The company have secured orders from many Blue Chip organisations such as Coca Cola, Virgin, RBS, British...
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CRAIG SMITH: MEET THE ECO ONE-MAN BAND THAT'S HEADING TO A £1M TURNOVER
Sun, Aug 30th 2009
by Rebecca Burn-Callander - Real Business When his parents' firm went bankrupt, Craig Smith was out of work for 12 months before launching his green bag company. Here's how the first-time entrepreneur landed deals with Coca Cola, Boots and Vivienne Westwood. Craig Smith's rags to riches tale is not a new one. But this does not make it any less impressive....
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