Personalised Bags

With competition so tough everywhere in the business world at the moment, it can be a struggle to get your voice, and your corporate message, heard above the din of all of the other messages. Whilst there are a host of options for displaying your brand message to a target audience, printed packaging, including personalised bags, are often overlooked as an effective brand marketing tool.

Whilst the obvious benefit of carrier bags is that they are the most effective vehicle for transporting products and other items. Generic, plain bags are suitable enough for this purpose. So why do some of the best known brands invest in personalised bags rather than plain bags?

The biggest brands spend millions on brand marketing and have realised that personalised bags are one of the most cost effective and effective means to massively increase brand exposure and reinforce their brand message through a medium that they would have to invest in anyway. Personalised bags carry huge potential to be seen by a wide audience, not only in transit but in every reuse of the bag in the future. The better quality and more robust the bag, the more potential reuse is likely.  In addition, the more fashionable and well designed the personalised bag, the more  chance of them being used outside of shopping and displayed in a wide range of public places.

Simply put, there is not another advertising medium available that offers such vast brand exposure to such a wide ranging audience for the same price as a personalised bag. In addition, all of The Printed Bag Shop personalised bags are environmentally friendly. Our plastic carrier bags are made from bio-poly, a plastic embedded with a photosensitive additive, causing the bags to decompose in contact with UV light. Our fabric bags are made from 100% natural materials apart from our unwoven polypropylene bag which is 100% recyclable and our paper bags are 100% biodegradable and recyclable. What’s more, where we import products into the UK, we do it by sea and road and the largest volumes possible to reduce the carbon footprint of each and every product we supply.  So not only do our printed bags package your products and promote your brand, they also show your business to be socially responsible when it comes to the environment.

Here at The Printed Bag Shop we have worked with a large number of companies to develop a personalised bag that suits their business, suits their packaging needs and carries the right brand message through graphic, text and colour. And the fact that our customers keep coming back is testament to both the quality of our bags and the effectiveness of them as a brand promotion tool.