Printed Shopping Bags

All bags made by The Printed Bag Shop are extremely versatile due to the quality of material we use. Custom printed shopping bags are a fantastic form of promotion for any retail business, they allow a company to expose their brand to a wide potential customer base.

Printed shopping bags come in a variety of different materials such as plastic, cotton, jute, paper and laminated. There are huge benefits for businesses using personalised shopping bags including:

• Effective, low-cost form of advertising
• Can help to establish a new brand
• Advertising for special offers

Many countries including the Republic of Ireland have introduced a tax levy on retail outlets who give customers single-use bags, this has increased the market for reusable shopping bags such as cotton and jute. This means higher expenditure for companies however by using printed reusable bags retailers can persuade customers to invest in a ’bag-for-life’, customers will then reuse this bag meaning they are constantly reminded of the retailers details.

A good example of the effectiveness of printed shopping bags is the ‘Little Brown Bag’ made by US department store Bloomingdales. In the 1960s the company decided to market themselves through high-quality shopping bags and this idea quickly took off with consumers flooding to buy the bags. Not only were the bags widely distributed with large advertising banners emblazoned on them, but they were a fashionable item in their own right, creating increased revenue for the company.