Retail Bags

Using printed retail bags as opposed to plain bags can mean the difference between a customer making a one-off purchase, or returning time and time again. Almost all shops require bags to package their products once the customer has made their purchase, and this is an ideal advertising opportunity.

After the customer makes a purchase in a shop and they are handed retail bags to carry their goods, they will then take the bag everywhere they go e.g. other shops, restaurants, cinemas etc. where the design will be exposed to a huge potential customer base.

The only problem with using printed bags is that nearly all rival companies are using the same tactic to attract new customers, so it is important to stand out from the crowd. Below are a few tips on how to make eye-catching bags:

• Potential customers need to be able to read the branding from a distance and very quickly, so a simple and bold design would be the most effective.
• Use the right bag for your products e.g. Cheap bags for cheap products and vice versa. This keeps promotional products in line with corporate branding, and helps to maintain a healthy profit margin, using a bag that costs £1 to package an item that makes £1 profit does not make sense.
• Encourage customers to use less bags or reuse the ones they are given. Packaging industry experts have been at loggerheads with politicians and campaigners for a long time now, each with their own opinions of how best to tackle the problem of the damage caused to the environment by packaging. Everyone seems to agree that reusing a bag can significantly reduce its impact on the environment, so give your customers tips on what to do with them. Taking environmental issues seriously can be a fantastic selling point as it gives the company a positive public image.

The internet retail sector has seen huge growth in recent history, and these businesses can also benefit from printed retail bags. The Printed Bag Shop produce mailing bags printed with company branding, that online retailers can use to send out their goods. This exposes branding to everyone throughout the mailing system, gives the customer that extra personal touch, and protects the products.