How to make use of printed mailing bags
July 21, 2015

4 Ways Printed Mailing Bags Can Help Online Retailers

With the huge increase in the number of online-only retail outlets, it is more important than ever for your company to create a distinctive brand that helps you stand out from your competitors.

In fact, many smaller online retailers have to compete with large multinational companies and their big marketing budgets to build their brand and attract loyal customers.

The good news is that you don’t have to spend millions of pounds on marketing to get noticed. Your online retail business can really take off if you take advantage of this simple branding technique: using bespoke printed mailing bags to deliver your products.

 

  1. Extend Your Brand

Printed mailing bags and packaging offer you the ability to extend your branding to the postal delivery of your products. By using a mailing bag that carries your brand colours, logo and tagline, you remind your customer all over again of the positive values associated with your business.

Printed Bag Shop’s printed mailing bags are made using high quality printing techniques, with up to 8 spot colours or 4-colour CMYK printing. This means colours and images are vibrant and sharp, making sure your packages make a great impression.

The more thought you put into your printed mailing bags, the more likely they will become a talking point for all the right reasons. What online company wouldn’t benefit from that?

 

  1. Make The Most Of Delayed Gratification

With a bit of attention to detail and creativity, opening your branded mailing bag can be as exciting as receiving an unexpected present. In fact, according to recent research from Razorfish*, 72% of Brits and 76% of Americans are more excited when their online purchase arrives through the mailbox than when they buy products in a shop.

Printed mailing bags can really help your company to make the most of the pleasure of delayed gratification, which is a key aspect of online sales. Even small details, like using a custom printed tape with your brand colours and logo to secure each package, can help to encourage further sales and build brand loyalty.

 

  1. Encourage Word of Mouth

Successful online companies understand the power of word of mouth to spread the news about their brand.

According to Razorfish’s 2015 digital marketing report, word of mouth recommendations from friends and family is the most important factor that influences online purchases in the UK, USA, Brazil and China.

Printed mailing bags can be an essential part of a positive purchasing experience. The right choice of branded bag can be exciting and intriguing to receive.

Thoughtful touches, such as including printed tissue paper with your printed logo, can add a touch of mystery and luxury as the customer unwraps their parcel.

At the same time, your beautiful printed mailing bags will be seen by postal workers, neighbours and family members as it travels from door to door, creating a wider curiosity about your products and your company.

 

  1. Take Advantage of Unconscious Branding

Another virtue of printed mailing bags is that they can help you to apply the latest scientific research to market your brand.

One of these theories is Douglas Van Praet’s ‘unconscious branding’, which uses an understanding of customers’ unconscious shopping habits and routines to help businesses grow.

One way this can help is by using printed mailing bags to shift your customers’ expectations of online purchasing. Rather than getting a dull brown package in the post, you customers can receive an unexpectedly eye-catching or surprising package that helps to enhance a memorable, positive shopping experience.

Another prominent psychologist, Dr. Susan Weinschenk, found that online shopping habits are quickly habit-forming, because customers tend to stick with websites where they can find what they need easily.

These habits quickly become rituals – so beautifully designed printed mailing bags can help to enrich the ritual of buying from your business, making it more likely that your customers will remain loyal in the future.

Now is the time to do something different to strengthen your brand. Why not choose printed mailing bags from the printed bag experts?

To speak to one of our lovely team about printed mailing bags and which is best for you, contact us on sales@theprintedbagshop.co.uk or 0191 268 7555.

 

* Digital Dopamine: 2015 Global Digital Marketing Report, Razorfish