5 Simple Ways To Improve Your Takeaway Marketing
With so many takeaway businesses and restaurants on offer, standing out from the rest can be challenging. Whether you sell juicy burgers, handmade sushi, sweet treats or deli sandwiches, get your name out there and build up a loyal customer base through these simple takeaway marketing tactics. We appreciate that not all businesses have the time, money and knowledge to invest into promotional activity so have compiled 5 of the top takeaway marketing ideas that takeaway businesses of all sizes can get involved in.
1. Design eye-catching takeaway bags
Small details matter. Something as simple as printed flat handle paper takeaway bags complete with your brand name, logo and website URL can make a huge difference from both an aesthetic and functionality perspective. With all of your home deliveries or takeout orders being presented in paper bags, use the opportunity to design printed bags that create a professional appearance and increase brand awareness as passers-by spot your brand name. We recommend including your signature brand colours, social media handles and any promotional messaging to take your takeaway marketing to the next level.
2. The power of social media
With social media being such a huge part of our everyday life, make the most of the free platforms by creating an online presence. Simply posting photos of your delicious offerings, interacting with existing or potential customers and joining in on viral trends will help you reach your target audience and entice them to give your takeaway a go. This simple yet effective takeaway marketing strategy is a fun way to connect with local consumers and to push your takeaway marketing ideas one step further, why not run social media competitions or prize draws?
3. Encourage eco-friendly behaviour
Now more than ever, so many of us are looking to reduce our environmental footprint and make eco-friendly changes. Sharing the steps you are taking to reduce your impact, such as recyclable packaging or local produce, can have a positive impact on your brand reputation. As well as this, encouraging customers to bring in their own containers or travel mugs for a small discount or reward can encourage customers to get involved.
4. Offer limited time special offers
Let’s face it, we all love a bargain! Special offers are a great way to encourage passers-by to head in and try out your food for a discounted price, trying out your delicious food and stopping by more often. If you can’t afford to offer substantial discounts through takeaway marketing, how about introducing a loyalty scheme or promotion during your quietest hours? Promotions such as meal deals, free delivery and reduced price specials perform particularly well.
5. Take mouth-watering photos
When we are looking around for a local takeaway to grab a bite to eat from, seeing delicious looking images of the food on offer can be a deal breaker. Powerful takeaway marketing ideas include using enticing imagery on your website, store front, menus and social channels to catch the eye of potential customers and show off your incredible creations. If you are not in a position to hire a photographer for the occasion, see if any of your employees, friends or family are able to snap some attractive looking shots which you can use.