19 Jan Jump on the bag bandwagon with the ‘handmade’ look
Upcycling and getting crafty is nothing new. From Homeowners, to Boutique Managers and Lifestyle Bloggers, people have been getting savvy with their savings and fuelling their creativity through designing, painting and crafting products in the pursuit of the perfect ‘handmade’ look for as long as we can remember.
For some reason, in the last couple of years, achieving the made from scratch look became more popular than ever, and according to Landor’s 2015 trends forecast, the love for the handmade look isn’t budging. The forecast states: “Consumers in today’s day and age are becoming more synonymous with handmade. As a result of this, mid and higher-tier mass-market goods are shifting their design focus away from sleek visuals and delicate typography, towards a pre-digital era vibe.
“Expect to see shelves flooded with hand-lettered type, natural materials, letterpress stamping and other techniques that emulate the made-by-hand look.”
If this is the direction design trends are going in, why not jump on board with your company’s printed bags?
It’s up to you if you want to actually follow industry trends; it works for some, and doesn’t work for others. But if this is what consumers are wanting, why not dish it up to them? Here at The Printed Bag Shop, we’ve got the perfect printed bag and packaging ideas to help you serve up the ‘handmade look’, without actually making your products from scratch.
Use Jute Bags as your blank canvas for personalisation
Naturally grown in Bengal, India and ethically sourced manufactured and transported in huge quantities, our Jute Bags are fast becoming a popular choice for a variety of sectors and purposes. Jute Bags provide the perfect backdrop for any design; whether you want to add your own personalised, handmade design after purchasing, or allow us to print your logo by hand using our low impact water based inks, this rustic-looking, natural bag helps you achieve that made by hand, ‘shabby chic’ look.
Simplify your brand’s look with a Flat Handle Paper Takeaway Bag
Another way to really make your printed bag appear as if it’s handmade, is by simplifying its look. One way to do this, is by choosing the right material. Our humble, flat handle paper bags are fully biodegradable and help achieve this effect perfectly through their plain, brown exterior, which gives off a vintage, 1940s ‘make-do-and-mend’ vibe. They’re also great for adding your personal stamp onto. Our single colour and full colour printing processes means that anything from a logo, to a full photographic image can be printed on the entire surface of the bag.
What do you think? Will you be following the ‘handmade’ trend in 2015? If you’d like to find out more information on how we can help you with your printed bags this year, call us today on 0191 2687555. We’re always here to help!