21 Jan Pantone Colour Of The Year 2019
Here it is; the Pantone Colour of the Year 2019 – Living Coral!
Whether you’ve seen it in use already, or you’re just coming to learn about this warm, playful hue, the announcement is one worth celebrating. Hotly anticipated throughout the year, some of us might find it easy to see why, but why has there been so much anticipation for Living Coral? As we leave Ultra Violet in 2018, let’s take a closer look.
What Is The Pantone Colour Of The Year?
The Pantone Colour of the Year has been running for almost 20 years and is a huge influencer for interior design, fashion and even product packaging. The experts at the Pantone Colour Institute consider a number of factors when choosing the colour for the New Year, including trends and influences. These can be anything from social media platforms to fashion and even technology.
Formed by undersea polyp, this calcium-carbonate skeleton found bunched together in our tropical oceans around the world is a natural phenomenon. With a rich history dating back to ancient Egyptians, coral has been valued through a number of eras, including the Renaissance, Victorian era and the 20th century and understandably so.
Beyond its stunning beauty, coral is also widely used as a form of calcium supplement and has quickly become a widely-loved part of our natural environment. Given its role in enriching our wildlife and the sheer breathtaking range of colours it can appear in, it’s truly no wonder that Living Coral has been crowned Pantone Colour of the Year at a time where our environment needs a touch of extra love and care.
What Does The Colour Represent?
Living Coral surrounds us in nature and offers a nurturing, yet fresh atmosphere. Perfect for the 21st-century modern style, this colour is going to truly take off throughout 2019. When you think of coral or when you look at an object coated in the colour, it probably connotes sunsets and the reefs at the bottom of our oceans – an uplifting and positive colour, opposed to 2018’s darker tone of violet.
To be a colour that is going to lead industries in the New Year, it needs to be one that is bold but also adaptable and versatile. Fortunately, living coral ticks all of these boxes and previous Pantone choices over the years haven’t got anything on this energetic, lively winner.
How To Incorporate Living Coral Into Your Branding
If you want to keep up with the trends and make an impact for your customers, why not incorporate the Pantone Colour of the Year into your branding? This includes your website; the central hub for your trusty customers and potential users to visit and shop or gain further information about you and your brand. There are a number of ways that you can do this, including:
- Setting the borders on your site to Living Coral
- Using gradients to subtly integrate the Pantone colour
- Adding a dash of the colour around your site in the form of accents, e.g incorporate the colour into some of your text
Aside from your website, there are a number of other ways to ensure that you show your customers and your competitors that you are embracing the Pantone Colour of the Year. This could be done by incorporating Living Coral into your printed bags. Whether this is subtly used for the text or in the form of an odd splash of colour, or even used for the entire backdrop of the bag to make a bold, memorable impact, the choice is yours. When it comes to creating a printed bag from your shop it is important to stand out, but also have a design that evokes a positive memory for your customers; this warming, yet fresh colour is ideal for exactly that!
There you have it, the Pantone Colour of the Year 2019. Be part of the Living Coral movement and welcome the colour into your home, wardrobe and your business in the New Year. With celebrities already embracing the colour and models showing it off down the runway, this is going to be a big year for coral. For more information, don’t hesitate to contact our knowledgeable and helpful team, today.