What’s in a brand? How to build a brand that carries
We all know that your brand is your name, your design, your identity; but there is so much more to it if you want to be a step ahead of your competitors. You need to build a brand that people recognise and become familiar with; then, your brand will become one of your company’s […]
What makes a bad logo design?
Logos are pretty important to us here at The Printed Bag Shop. We print them on to beautiful bespoke bags for you all day long, and they’re often the core way that a brand puts across it’s personality to the world. If your logo looks good, we can make you look even better. So, we’ve […]
Do You Know How to Tell Your Brand’s Unique Story?
Storytelling is an essential form of human communication. It helps each of us make sense of our life experiences and shows us our place in the world. Your brand’s story is just as fundamental to building your business as your finances, products and customer service. When you get it right, your brand’s unique story helps […]
How Social Is Your Brand?
If someone asks you if your brand is social, you’ll probably say ‘yes!’ As a brand professional, you know that engaging with customers on social media is really important to get the word out about your business. In fact, you know that social media is a great way to scale up word of mouth (WOM) […]
Your Brand vs. Identity vs. Logo
If you read this blog often, you’ve probably seen us refer to the terms brand, identity and logo quite a lot – but what do we actually mean by them? Aren’t these three terms that mean pretty much the same thing? The answer is, not quite. Brand, identity and logo are all things that […]
