Twitter Takeover: How to use a Hashtag in your Branding Strategy

The use of hashtags in social media has grown enormously in recent years; so much so that not including hashtags in your branding strategy is a missed opportunity. Social Media can be a powerful marketing tool. Statistics show that the number of social media users worldwide in 2018 is 3.196 billion, up 13 percent year-on-year; that’s a whole […]