Twitter Takeover: How to use a Hashtag in your Branding Strategy
The use of hashtags in social media has grown enormously in recent years; so much so that not including hashtags in your branding strategy is a missed opportunity. Social Media can be a powerful marketing tool. Statistics show that the number of social media users worldwide in 2018 is 3.196 billion, up 13 percent year-on-year; that’s a whole […]
Building A Brand Isn’t All About Big Statements
If you’re looking to build your brand, you’re probably thinking that big is better: traditional attitudes towards growing a business through a new marketing strategy tend to stick to the idea of amplifying big new messages through big production and execution efforts. But if you’re a start-up or SME, you may not have the […]
