Every brand is different, so show off what makes you you! Your branding will be a big contributor towards first impressions so make them count by branding your business in a way that reflects on your business personality, resonating with your target audience to reach those who matter the most. Whether you are a well-established business looking to refresh your look or are a new business venture looking to put your stamp on the industry, make the smaller details count and cement your brand image. We’ve pulled together 5 top tips on branding your business to help get your name out there and build up that all important brand recognition so you can enhance your reputation in the local area.
- Establish your gap in the market
The marketplace is more competitive than ever before, with so many businesses competing for the same space. Find what makes you different from the rest and make sure to shout about it, generating some interest amongst your audience and positioning yourself a step above the rest. People love personality, so bring a human element to the table and build up those all important emotional relationships. This could be through sustainable packaging or packaging designs that harmonize with your target audience.
- Put your stamp on everything
Whatever the nature of your business, you are bound to have physical attributes that make up a big part when branding your business. Whether that is the printed paper bags or printed plastic bags that customers carry their new purchase in, food packaging for home deliveries or even stationery in more corporate settings, ensure you make the most of the opportunity to get your name out there and create a strong presence.
- Don’t be afraid to try something new
Although it can be an easy option to play it safe, nobody wants to blend into the background. Show off your personality and go bold, thinking outside of the box to create a fun campaign or daring brand image that gets people talking. With so many brands following a similar aesthetic, it can be hard to find market share so create a new space that your audience will love.
- Know your voice
Tone of voice is a big part of branding your business, creating a continuous form of communication that aligns with your overall image. Whether you maintain a corporate and professional tone which shows your expertise within an industry or opt for a conversational and humorous approach which gets people laughing, consider the needs of your audience and establish your tone accordingly.
- Stick to a colour scheme
Another major part of branding your business is colour; being a visual way to recognise your brand. All of your visuals should be based around a consistent colour palette so you can create a recognisable appearance which your audience can spot instantly. Working with a professional designer to discuss colour psychology can be a great starting point which you can develop to align with your overall brand image.
