Colour Psychology to design paper bags
October 13, 2021

Colour Psychology Behind Coloured Paper Carrier Bags

In today’s day and age, every detail matters! As consumers are surrounded by brands fighting for their attention, standing out from the rest and establishing a strong brand image is vital. Your printed paper bags are no different, being one of the first things a potential customer will see as they walk around the local area and spot your coloured paper carrier bags from afar.

The human mind is a powerful tool which holds a lot of associations, tying memories of past experiences with colours they see. Many well-loved brands have a certain colour tied in with their image, for example, Cadbury purple and Coca-Cola red are iconic colours that can be spotted from afar. As you design your coloured paper carrier bags, we’ve pulled together some of the psychology behind popular colours to help you pick a design that resonates with your branding.

Warm colours

Red is a popular choice for many brands for its impact, with printed bags catching the eye from afar. The colour is filled with energy and power which makes it a strong option for brands in the technology industry. Branding should be kept soft and subtle to avoid overlapping into the associations of warnings and danger.

Although orange is similar in colour, orange coloured paper carrier bags have a completely different effect as they ooze warmth and enthusiasm, creating a instant feeling of fun. Yellow also aligns closely with the similar psychological effects, being widely known as a cheerful colour that is associated with happiness. Orange and yellow are effective for branding on family products or leisure stores, contributing to an overall exciting experience.

Cold colours

Green has always been one of the more popular choices for coloured paper carrier bags due to its balanced nature, requiring no adjustment for the eyes. Evoking associations of health, calming and freshness, brands who portray a wholesome lifestyle tend to sway towards shades of green in their branding.

Another popular choice is blue, often being used by more premium brands and those aimed at a masculine audience. Portraying psychological links to feelings such as security and trustworthiness, many modern brands like to assert their dominance through a deep blue branding. However, for brands who sell food or more casual offerings, blue can come across as cold and unwelcoming so may not be the number one choice.

Here at The Printed Bag Shop, we have been working with businesses across all industries to deliver custom paper bags that tick all of the right boxes, portraying their brand in the best possible light. With advanced printing capabilities combined with years of expertise among the team, there is no better company to pair with to achieve the best results. If you would like design advice on your coloured paper carrier bags, our team will get to know your brand and audience to bring your vision to life and help you stand out from the rest.