How to Create Brand Consistency in 3 Simple Steps
Your branding is the forefront of your business, being the first thing your potential customers will see and contributing towards their all important first impressions. Whether you are a new business venture looking to make your stamp in the local area or are a well-known brand looking to expand to a wider audience, maintaining a strong brand image is essential for success. Knowing how to create brand consistency will not only create a professional appearance, but will increase recognition as consumers get used to seeing your logo, brand colours and typography. To help you maintain a consistent appearance, we’ve pulled together three of the easiest methods you can adopt to cement your well-loved brand image.
- Effective packaging
For shoppers who are not aware of your brand, your packaging is what will set you apart from your competition. Needing to instantly catch the eye of passers-by and portray the nature of your product with very few words, ensure your brand personality is showcased by paying attention to the smaller details. Knowing how to create brand consistency through your packaging will require a theme, with all ranges tying together with an underlying design that is recognisable from afar as well as creating sustainable packaging to show you’re doing your bit to help the environment. This also applied to printed bags, with the way customers carry home their purchase being a great opportunity to get your name out there. From sleek and simple printed paper bags to stylish custom tote bags that can be reused time after time, consider your target audience and the aesthetic they are likely to desire.
- An established website
Whether your existing customers are looking to get a sneak peak of your latest launch or new potential customers are searching for some more information on your brand, your website will be the first port of call. When considering how to create brand consistency online, establishing a template for your web design that can be followed throughout the website will allow for a professional finish. Maintain the same colour scheme and typography as your physical assets, cementing your well-loved brand image and following the same tone of voice as you would elsewhere.
- Create an online platform
To tie all of your brand communications together, maintaining an ongoing presence can have huge benefits from a business perspective. Creating social media platforms that are regularly updated will help build up brand recognition and keep your name in front of your audience. By knowing how to create brand consistency online and maintaining a recognisable feed of posts, you can create a strong online presence and build up those all important relationships. Make the most of the opportunity to engage with your followers, opening up conversations and offering exclusive discounts or prizes as an incentive to keep an eye on your platforms. Depending on the nature of your business, utilising the light-hearted nature of social media channels can be a great way for strengthening your brand image and getting your name seen on a regular basis.