February 28, 2021

Choosing the Best Product Packaging for Online Orders

For many businesses, the Covid-19 pandemic has resulted in shop and business closures. The sudden change meant that everybody had to quickly adapt, leading to a boom in online shopping. Creating the best product packaging for online orders can be intimidating and there are numerous challenges that can be faced when packaging for online orders, from damaged products during the transit process to finding the most cost effective approach. In addition to the fundamentals, knowing the benefits that branding your packaging can have will help you to product the best product packaging. Here are some things to take into consideration.

Choosing the Right Level of Protection

Taking the relevant measures to ensure your products are arriving to the customer in the same condition they left your warehouse will avoid any losses from damaged products and unhappy customers. Printed mailing bags are a popular choice when packaging for online orders as they provide protection from tearing and any moisture they may come into contact with. Choosing the best product packaging for larger orders or more delicate orders may require printed packaging such as postal boxes, providing extra protection and they can be filled with branded tissue paper or bubble wrap to secure the contents.

Is it Worth Branding your Packaging?

We often get asked whether there is much point of custom printing packaging for online orders but we always advise creating a branded design to create the best product packaging. Designing packaging in your brand colours including your logo, company name and any key messaging will be recognisable to anyone who sees your packages on their journey, creating an eye catching parcel which stands out from the rest. In addition to drawing attention from potential customers, it adds an extra touch for the customer. The packaging is the first thing your customers will see and branding your packaging shows that your business is paying attention to every small detail to create the best possible experience.

Consider the Small Touches

Every little detail counts, becoming a part of the whole brand experience. Consider your audience and what aspects of your package they are likely to notice. For example, creating the best product packaging for luxury brands may include wrapping your products in printed tissue paper which is designed in the brand colours with the logo repeated throughout. For brands where sustainability is a key focus, using recycled or environmentally friendly packaging is a great step in the right direction. At The Printed Bag Shop, we do what we can to make sustainable changes wherever possible, offering a range of recycled options across our range to minimise environmental impact.

If you would like to discuss branding your packaging and finding the best product packaging for your product range, do not hesitate to get in touch today. With extensive experience designing eye catching packaging for online orders for businesses across all industries, we are on hand to help you create high quality branded packaging.