It’s almost the spookiest time of the year; get the tricks and treats ready, because Halloween is just around the corner!
Whether you’re a fan of the holiday or not, it’s hard to escape the Halloween products and branding twists that descend on our supermarkets and the high street at this time of year.
Engaging in seasonal marketing and making the most of holidays like Halloween can be a really great to entertain your customers and get your audience talking about your content, as well as making your brand more shareable.
To give you some inspiration for campaigns for this time of year, here’s two of the best examples of Halloween marketing ideas we’ve seen in the past few years:
Tesco’s ‘Spookermarket’
It’s so great to see as huge a brand as Tesco have some fun and get involved in Halloween, and they certainly did that last year.
They set up secret cameras and spooky surprises in one of their stores, then filmed unwitting shoppers’ reactions to the various frights on offer.
The video was hugely popular and was a televised advert too – to this date, the Youtube version has reached almost 2.5 million views!
Topshop’s ‘Trick or Tweet’ Campaign
Back in 2012, Topshop used Halloween as a great opportunity to create a campaign that moved effortlessly between their digital marketing platforms and real life stores, with the launch of their ‘Trick or Tweet’ campaign.
Not only is it a clever play on words, but it appealed directly to their demographic, and gave customers a great opportunity to get involved with the brand.
The campaign involved encouraging customers to tweet Topshop with a photo of their Halloween outfit/tips and tricks during late October, with those judged the best each day being rewarded with a £100 gift card – now that’s the kind of treat we like to see! Customers could also visit specific pop ups in Topshop stores and show their tweets in exchange for Topshop beauty items.
This was all to coincide with the launch of Topshop’s ‘Witching Hour’ campaign, and customers could even see all their looks compiled into an album on the Topshop website.
Justin Cooke, who was chief marketing office for Topshop at the time, had this to say about the idea: “We love the idea of using Halloween to connect our digital and physical worlds. We know our customer moves seamlessly between the two and we want to make that experience even more fun for them and drive conversation in our community around a moment that everyone wants to be a part of.”
Are you doing any special marketing campaigns for Halloween this year? We’d love to hear about them! Tweet us @printedbagshop to share it and we promise to give you a retweet!
