top tips for printed bags in the new year
December 22, 2014

Our top tips for your printed bags in 2015


So we’re almost at the end of December (the busiest month of the year for our printed bags!), and after such a successful year, we’re set to make 2015 even bigger and better than before for all you fantastic businesses looking to take the world by storm.

We’ve whittled down some of our top tips for your printed bags in the New Year, to help make sure you get off to the best start possible for your business needs. So without any further ado, let’s take a look at what you could be doing to set yourself aside from the rest in 2015.

Encourage an eco-friendly lifestyle for your business and customers

What better way to kick off the New Year and get your business into full swing than being a mean, green, printed bag machine?! On a serious note, it’s so important that as a business, you’re aware of environmental changes taking place across the commercial sector, and that you’re being completely responsible when it comes to the materials you choose for your packaging and promotional materials. Here at The Printed Bag Shop, we understand how important this is, too, and offer a range of eco-friendly bags that will guide you into becoming a greener business for the better.

– So which bags would we recommend to help you in playing your part for the planet?

Cotton Bags – Ethically sourced, manufactured and transported in bulk from India which dramatically minimises their transport related carbon footprint, cotton bags are the perfect choice for being environmentally-friendly and can be used again and again for different purposes.

Printed Jute Bags – Stylish, ethically sourced and 100% natural, the printed jute bag’s printing is all done here in the UK by hand using low impact water based inks. They’re ideal for use for shopping and carrying heavier loads.

Smarten up your colour knowledge

You might not realise it, but colour plays a huge part in how you communicate with your customers; it’s not just about the design you have chosen for your printed bag. Colours are particularly powerful in helping us channel certain emotions and feelings as consumers, and they can be such an influential marketing tool when it comes to persuading your customer to invest in your company. If you do anything next year, don’t make the mistake of choosing the wrong shade.

– Below are some examples of the colours you could opt for to make sure you’re reflecting your business in the exact way you want to.

Yellow – Optimism, clarity and warmth
Orange – Friendly and cheerful
Red – Excitement, youthful
Green – Growth, health, eco-friendly
Blue – Truth, strength, dependency

Make your brand more visible with a great logo on a printed bag

A really easy and effective way to ensure your brand starts sticking in consumers minds’ is with a really great logo. Using bespoke printed bags as the backdrop for your logo is a fantastic way of raising awareness of your business’s brand, as the more they reuse your bags, the more they remember your logo and thus begin to start recognising it. The more people know about your brand and services, the likelihood of them returning to purchase your products becomes much higher as a result. A great way of boosting your sales this year!

If you’re looking for more tips on how printed bags can help your business take flight in the New Year, you can give us a call on 0191 268 7555 or alternatively email today!