How to Build a Sustainable Fashion Brand
Whether you are starting from scratch and pursuing your dreams of owning a fashion business or are looking to make your established brand more environmentally friendly to do your bit, the desire to improve is the first step in the right direction. Knowing to how build a sustainable fashion brand doesn’t have to entail a huge budget and the need to completely change your business processes; we’re here to help you enhance your brand in simple steps so you can reach your maximum potential with ease.
Design to last
The fast fashion industry is a huge contributor to the problem, with concerns ranging from working conditions to carbon emissions. More and more consumers are becoming aware of their lifestyle choices and are beginning to favour businesses who show their commitment to the environment, shopping more sustainably to minimise their impact. Source materials which are ethically manufactured and designed to last, undergoing thorough tests to ensure the quality of the fabric can withstand wear for a long lasting product that your customers can wear for many more years to come.
When considering how to build a sustainable fashion brand, it is important to think outside of the clothing itself. Smaller details such as the printed bags used in your stores can be a huge contributor to your environmental footprint, so switching to printed paper bags or reusable printed cotton bags are effective ways to make a difference without causing disruption to your brand. By considering the impact of all of your outputs as a business, your customers will be able to see your efforts and get to know the more human side of your brand, having a positive effect on customer relationships.
Create an identity
With the fashion industry being more competitive than ever, find your space in the market and establish a unique brand image. If your target market is sustainable shoppers, your key messaging and brand communications should discuss the steps you are taking as a business and encourage your audience to get involved. On the other hand, knowing how to build a sustainable fashion brand doesn’t necessarily mean that this has to be a key part of your brand image; sustainability doesn’t have to be at the forefront of your business, but having a mindful side is always beneficial.
Spread the word
Once you have created your brand, getting your name in front of the right people will help your business venture grow. Create a website that portrays your brand image and maintain social platforms to keep an open form of communication with your audience, making an effort to build up relationships. By regularly updating your online audience on the steps you are taking to become a more sustainable brand, you can further establish your position as an eco-friendly fashion brand and continue to impress your customers by showing your commitment beyond your clothing.