Packaging Trends To Expect In 2019
As a small business, it is vital that you take a running start and get ahead of the game for your brand new marketing strategy in 2019. If you want to be seen as a worthy competitor to rival businesses, knowing and understanding what the upcoming trends are going to be will help you stay at the top and with New Year kicking off, now is the perfect chance. By taking this fresh opportunity to wow your target market and show other businesses that you know exactly who you want to be as a brand, you can better give yourself a standing in your industry.
One of the best ways to get started is to stay on top of packaging trends. Here, we’ve compiled a few to give you a helpful boost into 2019. Let’s take a closer look, below.
Establish What Our Customers Want
As we enter a new year, its more important now than ever before to think as your customers would do, regardless of whether you’re a new business or an established brand. What does your market find appealing? Which designs are likely to jump out at them? Of course, an excellent way to discover this is through market research. Consider conducting a survey online or in your store for your current customers to fill out; this will not only give you a good idea as to what already works in terms of your packaging, but also what they would like to see.
From this, you can extend your research further to other shoppers, who don’t necessarily visit or use your shop. Find out what type of packaging they would like to see on the shelves and pay close attention to what your competitors are doing so you can adapt your own marketing strategies to fit.
Once you have established what your target audience want, next is to explore what the predicted upcoming trends are for the New Year.
Transparent Packaging Is Engaging
If you’re selling food products, it’s likely that you’ve already heard of or maybe even considered transparent packaging in the past, but it’s in 2019 that we’re likely to see this start to dominate. Customers want to see the food they’re about to purchase, particularly with a growing focus on different diets like veganism and gluten-free, so jumping on this bandwagon could help you capture a whole new audience.
Customers are spending more and more time looking at the labels of products to ensure that they are healthy, not harming the environment and most importantly, that they don’t include any ingredients that could cause them harm. With all of this in mind, it’s no wonder that from this transparent packaging has become a trend amongst shoppers in the 21st century.
Eco-Packaging Is On The Rise
Following on nicely from transparent packaging is eco-friendly boxes and bags. With the reported rise in global warming and increased focus on becoming ‘green’, more and more people are beginning to adapt their lifestyles to save the environment.
Christmas was a clear sign of this, with more and more families using brown paper packaging to help reduce their carbon footprints, it’s a trend we’re likely to see repeated throughout the year. By reducing the amount of packaging that is used on products, including the thickness of paper or plastic, this can save both materials and money. If you’d prefer to keep a thicker package, make it reusable or ensure that it is able to be recycled.
Choose Bright Gradients
Opting for bright colours in packaging has been an ongoing trend through 2018, but as we progress into 2019, it’s colour gradients that could take the attention. Colour gradients are eye-catching and can transform your brand in new ways this year. Retro is making a comeback, and with the 90’s connotations, the utilisation of a gradient could engage customers for almost any product. No matter what industry your business is in, colour gradients will definitely be a trend that evolves into the New Year.
Play around with colours that blend well together and you can be sure to have your products flying off the shelves into baskets in no time in 2019.
These packaging trends will hopefully give you some inspiration and an insight into what trends to expect in 2019. Now you can get ahead of your competitors and bring in more revenue for your business.