07 Feb How To Get Your Brand Trending On Social Media
Social media has gone from strength to strength and is developing at an exponential rate. With search engine updates and algorithm changes springing up and favouring social media more and more, it’s no wonder that social platforms are where your brand wants to be as we move into 2019. Incorporating social media into your digital marketing strategy will enable your brand to grow and succeed and here, we’re exploring just how to make the most of it.
What Is New To Look Out For?
Before we delve into the ways you can get your brand trending on social media, let’s look at what is new in terms of updates on the various social channels that could help word spread about your business:
So, what is new with Instagram? This incredibly popular social platform is a favourite amongst the younger generation, which makes it clear as to who your audience is likely to be. There have been some recent updates for Instagram in 2018, including the new and very effective feature in the form of Instagram shopping, that allows users to click on the product they like in a picture and go straight to a website to make the purchase. This update has opened new doors for brands to tag and link their products and encourage users to buy in just a few clicks.
Additionally, this platform has a lot of social influencers advertising products in exchange for sponsorship or payment. With their substantial followings, this has increased revenue for many brands and boosted their recognition amongst consumers.
However, this isn’t it – Instagram has other new changes too! Like Snapchat, you can now add a story to your Instagram account, which is a very popular feature for most users on the social channel. These stories that are created on Instagram can then be saved by the user as highlights, which appear in the bio on their account. This feature is incredibly beneficial if you are looking to get your brand trending, as you can post videos that are relatively long or pictures on your story with people using your product or service and advertise it that way.
The links that you can include in these stories (if you’ve got more than 10k followers, that is) also mean that there are more possibilities for your followers to build a relationship with you and fully understand your brand’s personality. By utilising these new features, it will allow your followers to relate with your company, as it will show that you are active on social media and therefore readily available to contact, which in turn will get your brand trending!
Wait, there’s more! There is now the opportunity to go live on Instagram and Facebook, which is great if you want to get your brand trending as you can post updates and competitions, which will allow your followers to feel as though you are speaking directly to them!
Twitter has also changed and now allows businesses to create a thread; these threads don’t even have to be uploaded post by post! The increase in characters for a post has risen to 280, so more can be said but kept catchy and easy to consume. This social platform hasn’t stopped there either, as it now has Twitter Moments; enabling users to put several tweets into slide-show like stories, which is a great way to allow users to watch the topics that are trending the most!
Target The Right Audience
It is important that you are marketing to an audience that actually needs or would benefit from your brand. Therefore, it is important that you section your audiences on social media, to ensure that your marketing is relevant to your target audience.
Although social media tends to be swamped by the younger generation, each platform is preferred by different age groups. Instagram, for example, has 300 million monthly users and almost half of them are aged between 16 and 24. By knowing this, you can be sure to advertise your brand appropriately and to audiences of the right demographic. This, in turn, will make your social media campaign stronger.
Don’t Forget To Use Hashtags
Hashtags can be easily implemented onto your printed bag, regardless of the material. By using a catchy hashtag, people can search it on social media, which in turn will get your brand trending. These can be anything, so use something witty and relatable to your brand. Something memorable will ensure that your brand isn’t forgotten, so take your time choosing and follow analytics for each option but be sure to be consistent once this has been decided.
Run Exciting Competitions
What is a fun way to engage your users? A competition of course! If you want to promote your brand and help it to trend on social media, run competitions on your social platforms. It subtly advertises your brand and is a great way of getting the attention of your target audience. Increase sales and engagement with a simple and fun competition with a reward for all of the participants.
Use Bloggers And Influencers
As we’ve already mentioned, influencers and bloggers are very beneficial ways to get your brand trending on social media. Bloggers, influencers and celebrities who have a large following that also matches your target audience are ideal for getting your brand out there, as they can reach their audiences at speed. In addition, bloggers and influencers can use your trending hashtags to get them even further on social platforms.
Create Good, Engaging Content
As a part of your marketing campaign, you are probably aware of the fact that ‘content is king’ when it comes to success with your customers and ranking higher on Google. Content is also a huge factor in your social media strategy, so it must be carefully thought out and executed. Develop an engaging voice and maintain this tone throughout all your branding in order to appear reliable and professional, which will help your brand to trend.
It is important that you stay on top of other content, such as videos or trends online including memes. You can use these to gain traction and get your brand trending on social media, as it shows that you are up to date and active. What’s more, if you have any current events then it is a good idea to be responsive, to ensure that people know that you are an active account.
If you would like more information regarding how to get your brand trending on social media, don’t hesitate to get in touch with a member of our expert team at The Printed Bag Shop, today.