5 Ways To Get Your Brand Seen This Summer
Despite brand awareness being important throughout the entire year, the summer months are the peak season to increase brand visibility. When the sun comes out everyone feels more upbeat and positive, plus it’s a great time for businesses to get their customers to associate their brand with the good feeling created by the warmer days and lighter evenings. So, how do you get your brand seen this summer?
#1 Give Away Freebies
What better way to increase your brand awareness than by giving away freebies at festivals? Everyone loves a freebie and with festival goers regularly updating social media with the pictures they’ve taken, if you create a product that will be useful to them, it will easily end up online.
You can giveaway anything from:
- Water Bottles
- Baseball Caps
- Bottle Openers
- Printed Bags
#2 Adapt Your Marketing Strategy
Over the summer months, it’s a good idea to adapt your marketing strategy by changing the colour scheme and altering your theme across social platforms, your website and your advertising. Choosing bright, uplifting colours will not only match the mood of the weather, but it will also be appealing to customers.
Changing the theme of your branding to seamlessly fit in with the summer months by using stereotypical images such as the sun, ice cream and the beach, you will demonstrate to your customers that you are continuously updating your marketing and show that your business is up to date with marketing strategies.
#3 Utilise Social Media And Influencers
Social media, in particular Instagram, is increasing in popularity worldwide all the time. As the graph below demonstrates, there has been an exponential growth by millions in the number of monthly active users from January 2013 to June 2018. Influencers have the ability to spread a brand like wildfire across social platforms. So, choose a well-known influencer and see if they want to work with you on a sponsored campaign, shared on social media through posts, reviews and live videos. Influencers can post links to your website or social platforms through their posts and bios, which will increase the traffic to your site and hopefully create good conversion rates.
#4 Sponsor An Event
Sponsoring an event is a fast and exciting way of increasing brand awareness due to the many events that take place during the summer, including charity events and sports competitions. What better way to enjoy the summer yourself, whilst helping your brand to grow?
There are a number of benefits that arise from sponsoring an event, including:
- Brand Visibility – these events will allow you to showcase your brand to a new audience who won’t have heard about your business before.
- Improved Consumer Perception – by sponsoring an event and taking representatives to the event, customers get to put a face to the brand, as opposed to just shopping online. This improves the consumer’s perception and creates a personality for the brand.
- Showcase Community Goodwill – customers really admire brands that help their community and spread a positive message. Therefore, you should link your business to a cause that is worthy to help to boost your media attention.
#5 Be Environmentally Friendly
Being environmentally friendly isn’t only really beneficial to the earth we live on, but it’s also a great way to increase brand awareness. If you decide to sponsor an event, you can make all of your promotional products eco-friendly, by utilising reusable and recyclable materials. This technique will please your existing audience in addition to extending your market simultaneously.
From here, you can even make some of your products out of sustainable materials. There is a large demographic of people that are now only buying from eco-friendly companies, so make sure to make your target audience aware of any eco-friendly credentials you’re working towards.
Use these top tips this summer and increase your brand’s visibility and awareness. If you would like more information about our services or how to make summer 2019 your year, get in touch with a member of our team, today.