January 15, 2019

Using Packaging QR Codes As A Marketing Tool

Whether you’re wrapping your product up ready to sell, or you’re looking for the perfect mailing bag printing for those online orders, you probably already understand the importance of paying attention to every detail. Whether it’s the colours you choose or the typography, you’d be forgiven for finding the entire process of finding a stand-out design a bit on the stressful side. For brands truly at a stalemate, we’re here to help. The use of QR codes in your packaging can have a lasting effect on your marketing campaigns and here, we’re taking a closer look at how.

What Exactly Are QR Codes?

QR codes (quick response codes) are the square barcodes found on packaging of products. Originally used and developed in Japan, these codes contain data that can range from simple text to phone numbers and even email addresses or URLs. The point of the code is to store information in a label that is readable by a machine.

The black dots and white spaces that make up these codes are scanned and translated so that humans can read the information that has been stored within them. There are a number of devices that can be used to translate these, including the camera on our smartphones.

Give The People Content!

By using a QR code on packaging, it gives the people what they want. If your packaging is minimal due to the size of the product, you can offer more information by using a QR code. This will redirect the customer to your site and provide them with the details they are looking for. The same can also be said for your brand’s bags. By using a QR code on a printed bag, you can redirect people to your site for information, while also taking the opportunity to showcase new or alternative products and services.

Branding, Branding, Branding!

Another great element of using a QR code is branding. By having a QR code on your product or bag, you can promote your brand with much more than a colourful design. A QR code gives you more space online to show off your new or bestselling products, or provide a link to your social media to offer a new line of communication with your consumers. This is useful if you are a new business as this will allow you to introduce yourself in a creative way that other businesses may not have thought of, helping you to cement your position within your industry.


Your QR code also has the ability to provide your followers with an exclusive discount code. This is something that some users may miss when looking at the packaging at a glance, however, the more attentive individuals amongst your followers will get an exclusive discount with the QR code. This could be beneficial if you’re operating within a competitive environment; consumers are constantly looking for ways to save money, so if you can offer a lower price on a high-quality product, you may be able to capture a higher percentage of the market.

With many brands yet to utilise the online element of their marketing to the fullest, an effective QR code can give your business the edge. While using discounts as a marketing tactic is a risky move in terms of making back money, with the right price point and substantial footfall, it can be a remarkably effective way of marketing your brand and boosting engagement.

Know Your Audience!

Knowing your audience is key to ensuring that you can market your business effectively. By using a QR code on your packaging, you can collect information about what people are looking for when they visit you through the landing pages and the areas of the website that they spend a significant amount of time on. This is vital to the success of your business as this allows you to tailor your unique designs or even which products you offer dependant on what your audience wants.

Utilising a QR code on your bags and packaging, whether as a link to your social media, website or even as a discount code, can help you get ahead of your competitors in otherwise competitive landscapes. Adapt your designs and start utilising QR technology. For more information about QR codes, get in touch with a member of our team, today.