Why print marketing isn’t dead
In an age of the digital revolution, where we hear the news of magazines moving completely online and more and more marketing budgets being invested on mobile devices, you wouldn’t be alone in thinking that the printed media is nearing the end of its days. However, we here at The Printed Bag Shop believe […]
10 top tips for a great logo design
As a brand, the value of an effective logo design cannot be underestimated; a logo expresses who you are, what you do and what your story is in a single look. Having a fantastic, iconic logo is also vital for producing printed bags that actually work in promoting your brand. We can help you refine […]
How to Coordinate your Online and Offline Marketing Strategy
Whilst both online and offline marketing are effective in their own rights, an integrated and coordinated strategy linking the two can be more than doubly effective. It is important for businesses to have a cohesive and consistent image regardless of whether it is online or offline and for this reason it is imperative to […]
5 Signs your Marketing is holding you back
Marketing is an interesting beast. Unlike many aspects of business, it isn’t a case of the greater the spend, the more effective the job. In today’s world of digital marketing, a little money spent can go a long way. Marketing is changing, and, especially when things are going well, sometimes it can be difficult […]
What makes a great brand?
In a world where building a brand that stands out from the crowd seems to be an increasingly challenging task, it’s easy to get lost in the ether. As consumers become more marketing-savvy and information is transferred more easily and rapidly, it’s important to keep the real end user of your brand in mind. […]
Why your business needs a social media strategy
The internet is becoming increasingly important in the world. Whether it is to pay our bills, meet potential spouses or stay in touch with family and friends, the world would be a very different place without it. This is why it is vital for businesses to understand and make the most of the […]
Building A Brand Isn’t All About Big Statements
If you’re looking to build your brand, you’re probably thinking that big is better: traditional attitudes towards growing a business through a new marketing strategy tend to stick to the idea of amplifying big new messages through big production and execution efforts. But if you’re a start-up or SME, you may not have the […]
Why printed bags could boost your offline marketing strategy
Most marketers will tell you that offline activity is just as important and powerful as online activity when it comes to any marketing strategy. But it’s really worth knowing that by adding printed bags to your arsenal, you can boost the performance and results of your offline campaigns more than you might think. Here’s […]
How reinventing your brand could boost your business
It’s no secret that building a brand that’s innovative, fresh and relevant is key to your business’s success. But how can you sustain that ethos over a long period of time? By the power of reinvention. The importance of updating your brand as well as establishing it is undoubtable to ensure you are still […]
The Importance of Brand Awareness
Creating a strong and effective brand is one of the best ways to promote a business. If you provide a high level of service and a good product to your customers your brand will become synonymous with these traits, creating a conscious and subconscious bond between business and customer. If you think of strong global […]
It’s as important using hashtags (#) offline, as it is online
As suppliers of printed bags and packaging, we want to ensure that we not only offer good quality products, but we add that extra value too. It’s the same with you and your packaging, adding that extra value for your customers will give them a great brand experience. As a retailer, your printed bags and […]
The top 5 packaging trends to look out for in 2014
If you work in the packaging industry, or you buy plastic bags, paper bags, boxes or any other kind of packaging for your business, it’s always worth keeping an eye out for the latest trends and innovations. Every year, the pace of innovation across the industry quickens and 2014 is no different. So, here are […]
