How Can Your Business Take Advantage Of Instagram Shopping?
There is no denying that Instagram has soared in popularity over the past few years. It presents an excellent platform for all businesses in terms of marketing, especially those selling products, as you can show off your products with a series of photographs. Not only this, but Instagram shopping is now available. When you consider that average UK retailers have an average reach of 2.25 million on Instagram, you can easily see that this is an opportunity you need to take advantage of. So, with that in mind, read on to discover some of the steps you need to take to leverage Instagram shopping.
Optimise Mobile Site Speed
Did you know that the UK is a world leader when it comes to online sales made via social media? Since 2016, this figure has increased by a monumental 300 per cent (for more details click here). However, there is one thing that is holding a lot of online businesses back, and this is site speed. If you are to maximise conversion rates, your site must load quickly. Consumers expect mobile websites to load within two seconds. Furthermore, if a website takes more than 3 seconds to load, 40 per cent of people abandon it. There are a number of different steps you can take to optimise your mobile site speed. This includes reducing server response times to under 200ms, structuring the HTML so that “above the fold” content loads first, and optimised resource-heavy product images.
Checkout Is Crucial
Another important element when it comes to your conversion rates is your website’s checkout procedure. When you consider that Instagram shopping is going to take an individual directly to the page for product purchase, it is vital that your checkout process is completely optimised so that you do not suffer shopping cart abandonment. This is a problem that impacts around 74 per cent of online retail sales . One of the most important steps here is to make the checkout process as simple as possible. Do not force the consumer to fill out more information boxes than is necessary. Aside from simplicity and speed, you also need to prioritise security. Make sure you use a safe payment gateway and that you have security trust symbols on your website.
Remember: Branding Begins Online, But It Does Not End There
The final piece of advice to keep in mind is that branding on Instagram and optimising your website is only the first part of the process. To keep people coming back to your e-store, you need to offer quality at every turn, and you must market your business effectively. One of the best ways to do this is with high-quality printed bags. We have a great selection available, offering vivid graphics, high-quality printing, and eco-friendly products too. This is the best way to ensure your brand is consistent and effective from Instagram to your mobile site, to your products being delivered.