Our Top Tips for Cost Effective Branding
However big or small your business venture may be, getting your branding right can be make or break. Being a huge contributor to first impressions, your branding should represent your business culture and show off your personality, resonating with your target audience to draw them in from the offset. To help you create a winning […]
Christmas Fonts For 2019
Although Christmas isn’t quite around the corner, it is fast approaching. Halloween is over and you and your business could be looking to your next seasonal campaign and how to make the most out of it. Limited edition or seasonal printed bags, promotional adverts and even gift product packaging could all get a little sprinkle […]
Unique Packaging Designs You Need To Know About
A few years ago, we wrote about some of the most innovative and creative printed bag ideas out there. The power of fresh ideas is what could make you thrive in business and your printed bags and the packaging you use is just one way you can show off your creativity and original business ideas, away from […]
WHAT IS HOT FOIL PRINTING?
Hot foil printing is a traditional printing method, used to enhance designs with a raised, embossed look. This achieves a uniquely elegant and eye-catching design, which can be used to raise the profile of so many promotional materials, from business cards, wedding invitations, notebook covers and printed paper bags or printed packaging. Hot foil printing is suitable for […]
The Business Of Subscription Boxes
We all knew that the advent of online retailing and e-commerce was going to change the way we shop but it’s also shaping new business models and the pockets of the online retail market that are worth moving into. Studies show that the subscription box business model has taken off over the last couple of […]
HOW TO GET YOUR HALLOWEEN PROMOTION NOTICED
Halloween is creeping up on us now. As the nights get darker and spookier, so many businesses take the opportunity of a celebration to draw in customers or boost their brand visibility, ahead of the busier shopping season that includes Black Friday, Cyber Week and the run up to Christmas. In fact, the holidays we […]
THE PSYCHOLOGY OF UNWRAPPING
Several years’ worth of unboxing content is uploaded to You Tube every single year. These videos simply show people unboxing and unwrapping new purchases and detailing the process to their audience. There is an unwrapping video of a product in absolutely every area of retail – from unboxing voucher cards and experiences to clothes and […]
How to put together eco-friendly goody bags
How To Put Together Eco Friendly Goodie Bags Whether you are sponsoring an industry conference or promoting your brand visibility with a prize giveaway, making your goodie bags eco-conscious can only enhance your businesses’ image. Set yourself apart and get ahead of the curve with your sustainable bags and our eco friendly goodie bag ideas: […]
WHAT THE MONOCHROME TREND CAN DO FOR YOUR SME
Monochrome is a fantastic way to create stand out designs and merchandise. As a current favourite trend, so many businesses are contemplating updating their branding with this high impact, super cool design trend. In a recent post about colour connotations and the important of picking a suitable colour scheme for your brand, we discussed that monochrome is […]
How To Vector Your Logos
There are two basic types of image in digital and print design; vectors and Rasters. The Printed Bag Shop are here to cut through the technical talk and help you understand just what each image type is. In this blog post we will also explain why you should always ensure you are using vectored images […]
Different Types Of Branded Content For Marketing
Everything your audience sees or reads from your business is saying something about your brand’s reputation. In fact, studies show that 45% of a brand image is established by what the brand says and how they say it. Although you might immediately think of online content when it comes to speaking to customers, printed […]
What Makes Good Brand Collaboration Marketing?
Brand collaborations are a highly effective way of raising awareness of your business, tapping into areas of the market you might not have reached before, and building positive relationships with other brands in your industry. You can tailor brand collaborations to suit the size and scale of your business and run something as simple as […]
We Want Smore! Food Brands Making Merchandise
Musicians and their branding agencies have known the value of merch for years, but it seems that the food and restaurant industries are just catching onto the hype. Sporting the merchandise of their favourite bands, restaurants or a recent event they’ve attended is a great way for customers to express personality, and hold on […]
Colour Connotations – Choosing Colours For Your Branding
What is the most recognisable brand you can think of? Wherever you are in the world, we are confident that ‘Coca-Cola’ would have been in your top 10. The Coca-Cola red is synonymous for the brand. In fact they are so powerful, they are accredited to changing the colour of Santa’s suit (but that […]
Font Trends For Your Brand
Fonts go in and out of style as quickly as colours – in fact, they are very similar to fashion in that they often come back around in cycles. For example, extreme italics or calligraphy style lettering had a renaissance in early 2000s but aren’t considered a stylish choice right now. At The Printed […]
Why Goody Bags Are Great For Charity Events
Whether you have been to a charity event or you are currently in the process of organising one, you can’t deny the excitement that a goody bag creates – and a charity event really wouldn’t be complete without them! As they sit there packed full of goodies, you can’t wait to find out what […]
How Can Your Business Take Advantage Of Instagram Shopping?
There is no denying that Instagram has soared in popularity over the past few years. It presents an excellent platform for all businesses in terms of marketing, especially those selling products, as you can show off your products with a series of photographs. Not only this, but Instagram shopping is now available. When you consider […]
Using Your Branding To Create A Positive Message
When building up a business, you want to ensure that you create a positive message with your branding. This is ideal for not only securing an audience but also promoting a better relationship with each customer. So, how do you use your branding in such a way? We’re taking a closer look, below. How Do […]
Why Consistency Is Important In Your Branding
When you design your brand and marketing campaign, you need to consider several factors; from your theme to your chosen logo, every aspect can create a different impact for your customer, so it is important that you take time to create your brand with care. One factor that is incredibly vital is consistency. Here, we […]
How To Get Your Brand Trending On Social Media
Social media has gone from strength to strength and is developing at an exponential rate. With search engine updates and algorithm changes springing up and favouring social media more and more, it’s no wonder that social platforms are where your brand wants to be as we move into 2019. Incorporating social media into your digital […]
Using Packaging QR Codes As A Marketing Tool
Whether you’re wrapping your product up ready to sell, or you’re looking for the perfect mailing bag printing for those online orders, you probably already understand the importance of paying attention to every detail. Whether it’s the colours you choose or the typography, you’d be forgiven for finding the entire process of finding a stand-out […]
Should You Change Your Bag Design For The Holidays?
With bag designs being a key aspect of marketing for your brand, especially as a small business, the holidays can be an important time of the year for getting your business noticed in order to gain the most revenue possible. However, is changing your bag design for the holidays really beneficial or is it a […]
New Year, New Brand: Is It Time To Make Changes?
A rebrand is a business move that always requires a lot of time and consideration to get right. From the excitement of choosing your new brand identity to implementing all of the planned changes across your company, it can provide a refreshing change within your business and the New Year is the perfect time to […]
Why Our Printed Kraft Bags Are Ideal For The Christmas Shopping Rush
The festive season is upon us and every day, more and more people are braving the crisp winter weather to get started with their Christmas shopping. For businesses, this is the perfect time to get a boost to your sales, but it’s also an amazing opportunity to change up your bags. During this festive season, […]
5 Ways To Speak To Your Customers Through Your Branding
It’s never been easier to communicate with your customers. Thanks to the advent of social media, you can instantly communicate with the majority of your customer base, whether through messaging or even advertisements. However, one element that still challenges small businesses is the way in which they can speak to their customer base through their […]
Twitter Takeover: How to use a Hashtag in your Branding Strategy
The use of hashtags in social media has grown enormously in recent years; so much so that not including hashtags in your branding strategy is a missed opportunity. Social Media can be a powerful marketing tool. Statistics show that the number of social media users worldwide in 2018 is 3.196 billion, up 13 percent year-on-year; that’s a whole […]
Do You Need Big Brand Advertising Budgets?
Don’t feel dejected by some of the big brand advertising campaigns – big isn’t always better. Instead, look at how you can make the most of your marketing budget. Every business should have a marketing budget, however small it might be. The skill in making a small budget work is in figuring out which aspects […]
How to promote your brand using printed bags
If you’re not using printed bags as part of your packaging and, more importantly your marketing strategy, you really are missing out on the massive impact that the right printed bags can have. Why do printed bags matter? Businesses are built on reputation: people buy from brands they recognize and trust. Whether they […]
How unconscious branding could help your business
Don’t get hung up on thinking that all the best advertising to promote your brand comes with big costs like television or radio marketing campaigns. It’s said that over 90% of all consumers buying behaviour is driven by their unconscious minds. This is great news when it comes to promoting your brand, because it […]
10 Marketing Tips For Promotional Merchandising Companies
We work with lots of promotional merchandise companies every day, providing them with high quality, bespoke printed bags and packaging for their clients – not to mention, we are a promotional merchandise company ourselves! You may be a pro at providing promo stuff to other businesses – but how well are you marketing yourselves? […]
