Do You Need Big Brand Advertising Budgets?
Don’t feel dejected by some of the big brand advertising campaigns – big isn’t always better. Instead, look at how you can make the most of your marketing budget. Every business should have a marketing budget, however small it might be. The skill in making a small budget work is in figuring out which aspects […]
How to promote your brand using printed bags
If you’re not using printed bags as part of your packaging and, more importantly your marketing strategy, you really are missing out on the massive impact that the right printed bags can have. Why do printed bags matter? Businesses are built on reputation: people buy from brands they recognize and trust. Whether they […]
What’s in a brand? How to build a brand that carries
We all know that your brand is your name, your design, your identity; but there is so much more to it if you want to be a step ahead of your competitors. You need to build a brand that people recognise and become familiar with; then, your brand will become one of your company’s […]
Reusable printed bags: the unsung hero of the packaging world
How many different printed bags do you have at home? Quite a few I imagine. We use them to carry groceries, to carry our gym kit, to pack our children off to school each day, to store other bags (we all do it!) etc. We use printed bags so frequently and with such little […]
How to be the number one choice of reusable printed bags.
We know the carrier bag tax has had a huge impact on the consumer’s decision on whether to take a carrier bag when purchasing their shopping. You only have to look at the statistics to see this, or, even watch what happens the next time you are shopping. A lot of people are now choosing […]
What Emotion Does Your Bag Colour Portray?
Colour is a sensation that triggers an emotion in our bodies and affects our psychological attitude. Whether you realise it or not, the colour of your printed bags can make your customers feel optimistic, creative and even peaceful. Simply by choosing one colour, over another, you can create the response you’re hoping for through your […]
5 principles of effective logo design
Designing your logo is potentially the most important thing you’ll ever do for your brand. Your logo can say more things about your product and your company than any tweet or Facebook post ever could, and when launching a new product, you should think carefully about the logo you create to represent it. To […]
How to turn your customers into brand advocates
There is something in marketing known as the ‘Ultimate Moment of Truth’. Sounds cheesy, but this concept is actually extremely important for building a successful brand, because it involves the people that buy from you going from just customers, to brand advocates. What does being a brand advocate mean? Being a brand advocate or […]
Case Study: Giant Bicycles
‘RIDE LIFE. RIDE GIANT’ Founded in 1972 by King Liu, Giant Bicycles has been creating high-quality bikes at an affordable price and improving the cycling experience for many years. Hitting the market for the first time in the early 80s, Giant branded-bikes were first sold in Taiwan, followed by Europe, North America & various […]
Marsala is the new black in 2015 Pantone colour world
Are you a business looking to spice up your brand’s design with a fresh, new hue in the New Year? Are you tired of the same, bland colour you’ve been donning for the past decade? Here at The Printed Bag Shop, we’ve got the lowdown on which shade will be taking the world by storm […]
Our top tips for your printed bags in 2015
So we’re almost at the end of December (the busiest month of the year for our printed bags!), and after such a successful year, we’re set to make 2015 even bigger and better than before for all you fantastic businesses looking to take the world by storm. We’ve whittled down some of our top […]
How to tell your brand’s story through printed bags
Today, the most important thing you can do when marketing your business is tell a story; create a world, share it with your audience and draw your customer into it, and you can really make a brand with staying power. Telling customers about the origins and development of your brand is a great way […]
Enhance your printed bags with added extras
Having your own business and being able to experiment with fun and innovative bag designs is one of the most enjoyable aspects of promoting your brand, and we have the ideal products to bring that innovation to life Your bag should not only have your business’s logo on it, but also be eye catching, recognizable […]
Why your business needs a social media strategy
The internet is becoming increasingly important in the world. Whether it is to pay our bills, meet potential spouses or stay in touch with family and friends, the world would be a very different place without it. This is why it is vital for businesses to understand and make the most of the […]
Branding Case Study: FIFA World Cup Brazil 2014
Branding for the 2014 FIFA World Cup in Brazil can’t have been that difficult. The fact that the country has so many different aspects which are unique to them, coupled with Brazil being one of the greatest footballing nations means that teaming the two together must have been a delight in terms of branding. […]
Branding Case Study: Wimbledon Tennis Tournament
A company’s branding is usually the first encounter that they have with a potential customer, and, as they say, first impressions count. This is why visual branding is so important: it needs to convey your brand’s message in one go. There are an infinite number of different ways to get your message exposed. Marketers are […]
The Importance of Brand Awareness
Creating a strong and effective brand is one of the best ways to promote a business. If you provide a high level of service and a good product to your customers your brand will become synonymous with these traits, creating a conscious and subconscious bond between business and customer. If you think of strong global […]
It’s as important using hashtags (#) offline, as it is online
As suppliers of printed bags and packaging, we want to ensure that we not only offer good quality products, but we add that extra value too. It’s the same with you and your packaging, adding that extra value for your customers will give them a great brand experience. As a retailer, your printed bags and […]
Case study: Innocent smoothie
What can we learn from leading brands? Innocent Smoothie is what we like to call a packaging icon here at The Printed Bag Shop. With a range of products and therefore a range of packaging, it manages to keep its brand clear, engaging and consistent throughout. It is a superb example of a brand […]
The top 5 packaging trends to look out for in 2014
If you work in the packaging industry, or you buy plastic bags, paper bags, boxes or any other kind of packaging for your business, it’s always worth keeping an eye out for the latest trends and innovations. Every year, the pace of innovation across the industry quickens and 2014 is no different. So, here are […]
Carrier bag Christmas tree set to light up festival
You might think it’s a bit early to be talking about Christmas, but the organisers of Durham’s Lumiere Festival, which will run mid November later this year have already started the discussions – and one of their plans involves a Christmas tree made entirely from plastic carrier bags. The Festival, which attracts around 40,000 people […]
