How to Coordinate your Online and Offline Marketing Strategy
Whilst both online and offline marketing are effective in their own rights, an integrated and coordinated strategy linking the two can be more than doubly effective. It is important for businesses to have a cohesive and consistent image regardless of whether it is online or offline and for this reason it is imperative to […]
5 Signs your Marketing is holding you back
Marketing is an interesting beast. Unlike many aspects of business, it isn’t a case of the greater the spend, the more effective the job. In today’s world of digital marketing, a little money spent can go a long way. Marketing is changing, and, especially when things are going well, sometimes it can be difficult […]
What makes a great brand?
In a world where building a brand that stands out from the crowd seems to be an increasingly challenging task, it’s easy to get lost in the ether. As consumers become more marketing-savvy and information is transferred more easily and rapidly, it’s important to keep the real end user of your brand in mind. […]
Why your business needs a social media strategy
The internet is becoming increasingly important in the world. Whether it is to pay our bills, meet potential spouses or stay in touch with family and friends, the world would be a very different place without it. This is why it is vital for businesses to understand and make the most of the […]
Branding Case Study: FIFA World Cup Brazil 2014
Branding for the 2014 FIFA World Cup in Brazil can’t have been that difficult. The fact that the country has so many different aspects which are unique to them, coupled with Brazil being one of the greatest footballing nations means that teaming the two together must have been a delight in terms of branding. […]
Product Profile: Duffel Bags
Duffel bags are one of our most versatile products here at The Printed Bag Shop, and they have hundreds of uses to suit just about any business. If you run a gym, leisure or sportswear shop, a duffel bag is a brilliant practical packaging for your customer’s purchases as well as the perfect stylistic choice […]
Branding Case Study: Wimbledon Tennis Tournament
A company’s branding is usually the first encounter that they have with a potential customer, and, as they say, first impressions count. This is why visual branding is so important: it needs to convey your brand’s message in one go. There are an infinite number of different ways to get your message exposed. Marketers are […]
Product Profile: Printed Plastic Bags
Printed plastic bags are one of the core products here at The Printed Bag Shop, which is why we already supply millions of them to customers across the country each year. Though plastic bags may often receive negative criticism, we are dedicated to ensuring our products are as environmentally friendly as possible, often using recycled […]
Building A Brand Isn’t All About Big Statements
If you’re looking to build your brand, you’re probably thinking that big is better: traditional attitudes towards growing a business through a new marketing strategy tend to stick to the idea of amplifying big new messages through big production and execution efforts. But if you’re a start-up or SME, you may not have the […]
Why printed bags could boost your offline marketing strategy
Most marketers will tell you that offline activity is just as important and powerful as online activity when it comes to any marketing strategy. But it’s really worth knowing that by adding printed bags to your arsenal, you can boost the performance and results of your offline campaigns more than you might think. Here’s […]
How reinventing your brand could boost your business
It’s no secret that building a brand that’s innovative, fresh and relevant is key to your business’s success. But how can you sustain that ethos over a long period of time? By the power of reinvention. The importance of updating your brand as well as establishing it is undoubtable to ensure you are still […]
The Packaging Products That Help Beat The Scottish Carrier Bag Tax
If you run a shop or store in Scotland, the Scottish parliament has just backed a change to the law that will see your customers paying an extra 5p for every new plastic carrier bag they take home. Coming into force this October, supporters of the 5p charge outnumbered its opponents by 100 votes […]
5p plastic bag charge now backed by Scottish parliament
Following in the footsteps of Wales and Northern Ireland, new regulations regarding the introduction of a 5p charge on single-use plastic carrier bags have now also been approved by the Scottish parliament. Plans to charge customers a minimum of 5p per carrier bag, which were supported by 100 votes to 12 by MSPs, will be […]
The Printed Bag Shop launches new responsive website
Leading UK supplier and importer of printed carrier bags The Printed Bag Shop have launched their new responsive website this week. The launch comes after the company won Theo Paphitis’ Twitter-based business competition, Small Business Sunday (or #SBS), and saw a huge increase in sales and success. The Printed Bag Shop was started in 2007 […]
Welcome to our new website!
Here at The Printed Bag shop we’ve been celebrating our 7 year anniversary and we’re now thrilled to announce the launch of our brand new website! After launching our first website in 2007 we soon realised the impact and opportunities the internet can bring, and wanted to maximise the potential of our website as […]
The Importance of Brand Awareness
Creating a strong and effective brand is one of the best ways to promote a business. If you provide a high level of service and a good product to your customers your brand will become synonymous with these traits, creating a conscious and subconscious bond between business and customer. If you think of strong global […]
It’s as important using hashtags (#) offline, as it is online
As suppliers of printed bags and packaging, we want to ensure that we not only offer good quality products, but we add that extra value too. It’s the same with you and your packaging, adding that extra value for your customers will give them a great brand experience. As a retailer, your printed bags and […]
Case study: Innocent smoothie
What can we learn from leading brands? Innocent Smoothie is what we like to call a packaging icon here at The Printed Bag Shop. With a range of products and therefore a range of packaging, it manages to keep its brand clear, engaging and consistent throughout. It is a superb example of a brand […]
The top 5 packaging trends to look out for in 2014
If you work in the packaging industry, or you buy plastic bags, paper bags, boxes or any other kind of packaging for your business, it’s always worth keeping an eye out for the latest trends and innovations. Every year, the pace of innovation across the industry quickens and 2014 is no different. So, here are […]
#CarrierBrand Case Study: Yorkshire Tea’s #teaonthetrain
Whilst on a train journey recently, enjoying a nice cup of tea to keep us going, we spotted a brilliant use of carrier bags to promote a brand’s new campaign; Yorkshire Tea have started emblazoning their tea packaging and the paper bags it comes in with their signature orange branding and logo, and encouraging consumers […]
Could plastic bags be the future of diesel fuel?
A new study reported in the Fuel Processing Technology journal has suggested that plastic carrier bags could be converted into diesel, natural gases and other petroleum products, a new method of reusing them in order to reduce the amount of litter and waste they produce. The conversion of plastic bags to fuel apparently produces […]
Washable paper bags are this year’s greenest bargain
Anyone who follows our news section will know that we’ve previously reported on a fashion trend for bags and purses that look like brown paper lunch bags. Some of those ‘paper’ bags even retailed for over £200 each. This week, we’ve uncovered a similar range of paper based products – this time with some no-so-outrageous […]
Major supermarket seeks changes in plastic bag legislation
The big news in the plastic bag industry this week stems from a call by The Co-op to change the legislation surrounding the proposed 5p plastic bag charge in England when it comes to biodegradable bags. Why? Because the supermarket chain believes that biodegradable plastic bags have a clearly defined secondary use as liners for […]
Carrier bag Christmas tree set to light up festival
You might think it’s a bit early to be talking about Christmas, but the organisers of Durham’s Lumiere Festival, which will run mid November later this year have already started the discussions – and one of their plans involves a Christmas tree made entirely from plastic carrier bags. The Festival, which attracts around 40,000 people […]
