Sustainable Packaging Case Study: Lush
The cosmetics market continues to grow from strength to strength, both financially and sustainably, as businesses discover and move into new pockets of the market. Over the last decade, consumers have slowly grown more aware of their impact on the environment. Unfortunately, the beauty and personal care industry does produce a lot of carbon emissions. […]
The Business Of Subscription Boxes
We all knew that the advent of online retailing and e-commerce was going to change the way we shop but it’s also shaping new business models and the pockets of the online retail market that are worth moving into. Studies show that the subscription box business model has taken off over the last couple of […]
WHAT THE MONOCHROME TREND CAN DO FOR YOUR SME
Monochrome is a fantastic way to create stand out designs and merchandise. As a current favourite trend, so many businesses are contemplating updating their branding with this high impact, super cool design trend. In a recent post about colour connotations and the important of picking a suitable colour scheme for your brand, we discussed that monochrome is […]
Fred Aldous: New Paper Carrier Bags, Showcase Artist Collaborations
Arts and crafts supplier Fred Aldous Ltd is a staple of the Northern Quarter in Manchester city centre. Launched all the way back in 1886, originally selling cotton before moving into handicrafts, this unique hub of creativity has grown a lot over the years but still has one clear focus – supplying materials to […]
We Want Smore! Food Brands Making Merchandise
Musicians and their branding agencies have known the value of merch for years, but it seems that the food and restaurant industries are just catching onto the hype. Sporting the merchandise of their favourite bands, restaurants or a recent event they’ve attended is a great way for customers to express personality, and hold on […]
Font Trends For Your Brand
Fonts go in and out of style as quickly as colours – in fact, they are very similar to fashion in that they often come back around in cycles. For example, extreme italics or calligraphy style lettering had a renaissance in early 2000s but aren’t considered a stylish choice right now. At The Printed […]
Our Favourite Marketing Campaigns Of 2019 So Far
Adverts are so powerful, but when we started to think about our favourite marketing campaigns of 2019, we couldn’t think of a new, memorable and thought-provoking TV advert, but we could think of several we had seen in print. Of course, some of these were multi-platform campaigns, targeting social media, TV, print and good […]
Case Study: Acne Studio Packaging, Make Your Brand Look Luxurious
Getting your packaging and branding right is vital for the success of your marketing campaign, as well as ensuring that your theme is consistent throughout your branding. Acne Studio’s products are luxurious and high end, and that’s reflected in their brand and packaging, as well as their pricing and quality of the products. The […]
Case Studies: Printed Bags for Coffee Shops
Did you know that today is the start of UK Coffee Week? It’s a nationwide celebration of coffee, uniting the industry with its customers in a fundraiser to help the communities that grow the coffee we love. The London Coffee Festival (12-15 April) kicks off UK Coffee Week (16-22 April) with 250 artisan coffee […]
Case Study: Giant Bicycles
‘RIDE LIFE. RIDE GIANT’ Founded in 1972 by King Liu, Giant Bicycles has been creating high-quality bikes at an affordable price and improving the cycling experience for many years. Hitting the market for the first time in the early 80s, Giant branded-bikes were first sold in Taiwan, followed by Europe, North America & various […]
Branding Case Study: FIFA World Cup Brazil 2014
Branding for the 2014 FIFA World Cup in Brazil can’t have been that difficult. The fact that the country has so many different aspects which are unique to them, coupled with Brazil being one of the greatest footballing nations means that teaming the two together must have been a delight in terms of branding. […]
Branding Case Study: Wimbledon Tennis Tournament
A company’s branding is usually the first encounter that they have with a potential customer, and, as they say, first impressions count. This is why visual branding is so important: it needs to convey your brand’s message in one go. There are an infinite number of different ways to get your message exposed. Marketers are […]
Case study: Innocent smoothie
What can we learn from leading brands? Innocent Smoothie is what we like to call a packaging icon here at The Printed Bag Shop. With a range of products and therefore a range of packaging, it manages to keep its brand clear, engaging and consistent throughout. It is a superb example of a brand […]
#CarrierBrand Case Study: Yorkshire Tea’s #teaonthetrain
Whilst on a train journey recently, enjoying a nice cup of tea to keep us going, we spotted a brilliant use of carrier bags to promote a brand’s new campaign; Yorkshire Tea have started emblazoning their tea packaging and the paper bags it comes in with their signature orange branding and logo, and encouraging consumers […]
