What Branding Colour Schemes Say About Your Business
Your branding is a huge part of your business front, being visible across everything you do and contributing towards a consumers’ first impression of your business. From day one, establishing strong brand guidelines will help you maintain a consistent appearance and increase brand recognition, establishing your position within the market for maximum impact. As you […]
Christmas Fonts For 2019
Although Christmas isn’t quite around the corner, it is fast approaching. Halloween is over and you and your business could be looking to your next seasonal campaign and how to make the most out of it. Limited edition or seasonal printed bags, promotional adverts and even gift product packaging could all get a little sprinkle […]
WHAT IS HOT FOIL PRINTING?
Hot foil printing is a traditional printing method, used to enhance designs with a raised, embossed look. This achieves a uniquely elegant and eye-catching design, which can be used to raise the profile of so many promotional materials, from business cards, wedding invitations, notebook covers and printed paper bags or printed packaging. Hot foil printing is suitable for […]
WHAT IS THE DIFFERENCE BETWEEN FULL COLOUR PRINTING AND 100% INK?
Understanding different printing types can be confusing, particularly as CMYK is one of the most commonly used in everyday printing tasks. With a wide range of inks as well as different printing types depending on the material, it can be unclear. To help, here are the main differences between full colour printing as well as […]
What Is Spot Uv Printing?
Spot UV printing is a deluxe technique that can enhance the appearance of printed plastic bags, printed laminated bags, business cards, greeting cards, brochures and so much more! Spot UV printing is simpler than it might sound, it’s just another way to add depth and colour to materials, during the production process. Spot UV is […]
What Is Transfer Printing?
Transfer printing, also called heat transfer printing, is a common and popular method for implementing designs and artwork onto a whole range of materials and fabrics. This process is also sometimes called thermal printing or heat-press printing, but the process is quite simple and extremely effective for detailed and photographic images and designs. Heat transferring […]
WHAT THE MONOCHROME TREND CAN DO FOR YOUR SME
Monochrome is a fantastic way to create stand out designs and merchandise. As a current favourite trend, so many businesses are contemplating updating their branding with this high impact, super cool design trend. In a recent post about colour connotations and the important of picking a suitable colour scheme for your brand, we discussed that monochrome is […]
What Is Screen Printing?
Screen printing is a process of transferring ink onto a fabric background. The process of screen printing is still very simple – emulsion is pressed through a mesh or printed film that acts as a stencil. This stencil can be completely customised for any design, and whilst you can print up to 8 colours when […]
How To Vector Your Logos
There are two basic types of image in digital and print design; vectors and Rasters. The Printed Bag Shop are here to cut through the technical talk and help you understand just what each image type is. In this blog post we will also explain why you should always ensure you are using vectored images […]
How To Re-Use & Recycle Branded Tissue Paper
Did you know that the majority of tissue paper is already made from shortened fibres? In many cases this means it cannot be recycled again. For eco conscious brands, recycled tissue paper is a fantastic printed packaging material because these ideas mean your consumers can reuse the paper they receive with their purchase. Keep reading […]
Popular Handwritten Fonts Of 2019
Fonts and type faces are as much a science as they are an art. They have the ability to elicit or translate emotions, even if we aren’t aware of it. More importantly, font choices can affect the success of the content that is designed to convey your business message to the world. This is […]
Colour Connotations – Choosing Colours For Your Branding
What is the most recognisable brand you can think of? Wherever you are in the world, we are confident that ‘Coca-Cola’ would have been in your top 10. The Coca-Cola red is synonymous for the brand. In fact they are so powerful, they are accredited to changing the colour of Santa’s suit (but that […]
Packaging Trends To Expect In 2019
As a small business, it is vital that you take a running start and get ahead of the game for your brand new marketing strategy in 2019. If you want to be seen as a worthy competitor to rival businesses, knowing and understanding what the upcoming trends are going to be will help you stay […]
Pantone Colour Of The Year 2019
Here it is; the Pantone Colour of the Year 2019 – Living Coral! Whether you’ve seen it in use already, or you’re just coming to learn about this warm, playful hue, the announcement is one worth celebrating. Hotly anticipated throughout the year, some of us might find it easy to see why, but why has […]
Things to Think About When Designing Your Bag Artwork
You are ready to take a momentous marketing step and invest in printed bags for your business – great! We love welcoming new clients to the world of custom printed bags. Before you get ahead of yourself, there are lots of things to think about when designing artwork for your printed bags to ensure […]
Design Trends for 2018
It’s looking like old is new again when it comes to design trends for 2018. While simple minimalist styles won’t disappear, graphic design trends from the past will put in an appearance again with some fresh modern twists. If you’re looking to be ‘on trend’ with your branding, we’ve picked out some of the design […]
Practical graphic design tips for small businesses
World Graphics Day, also known as World Design Day, takes place on 27th April every year. This day to celebrate the talents of Graphic Designers around the world was established by the International Council of Graphic Design Associates, which was founded on 27th April 1963. As well as celebrating the birthday of the International […]
Ultraviolet: Pantone Colour of the Year 2018
It’s here; the Pantone Colour of the Year that will influence design, print and fashion for 2018. The Pantone Institute have announced that PANTONE 18-3838 Ultra Violet is their Colour of the Year for 2018. A provocative yet thoughtful shade of purple that speaks of individuality, visionary thinking towards the future and the unknown, […]
Handwriting in Design: Why it works and how you can use it
In recognition of National Handwriting Day, we thought it fitting to bring you an article on the benefits of using handwriting in your business’s branding and design: why it works and how you can use it. The history of National Handwriting Day National Handwriting Day has been around over 40 years. It […]
How colour consistency can vary between materials
The choice of colour you make for your branding is what differentiates you from your competitors, giving your company and products an identity that will stand out in the crowded marketplace. The big question is how do you keep this brand defining colour consistent across the different mediums it appears on? Your brand colours need […]
3 core things to consider when updating your brand
Have you been thinking about updating your brand? With so many avenues for exposure these days, it’s even more important that you keep up with trends and maintain branding that can hold its own against your competitors, whether it’s on social media, Google searches, or trade shows and exhibitions. There are many aspects to a […]
Pantone’s Colour Report for Spring 2018
It’s time to check out the Pantone Fashion Colour Trend Report for Spring 2018! This year, the talented team at the Pantone Colour Institute have created a colour palette that encourages self-expression with 12 call-out shades and 4 seasonal classics. The colour on the catwalk is always a key indicator of the colour trends we […]
How To Make Your Own Handmade Custom Bags
Most of us love the idea of having something a little different to what’s on the high street. Custom bags are an easy way to achieve a little uniqueness. Customising cotton tote bags is not as difficult as you might think; all you need is to let your ideas flow and take time to get […]
How to know when it’s time to rebrand
Is your company logo as familiar to you as a pair of comfy slippers? Perhaps you feel your logo and your brand are synonymous with who you are and the service you have provided for decades. The question is – how do you know when it’s time to refresh your brand? The freshness and impact […]
An explanation of Spot Colour, CMYK and Gradient Printing
When you see print options of spot colour or process printing on promotional stuff like our printed bags, do you get a little confused as to what it all means? Don’t worry, you’re not alone – which is why we’ve put together this little post giving an explanation of spot colour, process and gradient printing, […]
What You Need To Know About Vector Art
At The Printed Bag Shop we are often asked – What is a vector image? To help you have a better understanding what a vector image is, and why we ask for the vector files when taking an order for your customised printed bags, we’ve put together this little post on what you need to […]
Five Big Design Trends for 2017
If you’re looking to launch a fresh new brand in 2017, or just give your existing one a makeover, you will be keen to know the latest design trends emerging from the world of graphic design and packaging that will be influencing the styles of branding we see develop this year! We’ve had a good […]
‘Greenery’ is the Pantone Colour of the Year 2017
Here at The Printed Bag Shop we love to keep an eye on the latest trends that will affect design, packaging and all things branding, and one of those that we like to follow every year is the Pantone colour of the year! The Pantone colour institute was founded all the way back in 1962, […]
Pantone Release Their Colour Report for Spring 2017
The kings of colour have been at it again, releasing their latest report on the colours set to adorn our clothes and our homes in the season to come. Each season, Pantone work with New York Fashion Week to produce a palette of the top hues that appear in the fashion shows for the season […]
How to choose a font that’s right for you
Whether it’s to adorn your printed bags, to go on a stand out graphic or for your actual company logo, picking the right font to express what you’re trying to say can be tricky. There’s so many to choose from, each evoking a different response from your audience, and each saying a different thing about […]
