What is the difference between B2B & B2C marketing?
Before we delve in to the difference of B2B & B2C, let’s be clear – they both fall under the term H2H (human to human). At the end of the day, people are people – whether their business is B2B or B2C. So what does each term actually mean? B2B –Business to Business is the […]
Christmas Event Ideas To Capture Your Customers
The shopping frenzy is building for Christmas 2017, with cash registers singing in stores and online. If you’re looking for ways to make your store or website the one people stop to purchase from, these Christmas event ideas to capture your customers may spark an influx of trade this festive season. Hold a sale – […]
Our favourite Christmas marketing tips to boost your brand
For most retailers these coming weeks building up to Christmas are their busiest – and so hopefully you have your Christmas marketing campaign all planned out, and are already cashing in on an increase in sales, footfall or traffic to your online store. But, if you still need a little inspiration, we thought we’d share […]
How You Can Use Promotional Bags To Boost Your Christmas Campaigns
While most of us don’t want to hear the word Christmas in October, for many businesses this time of festive madness is a major boost to their turnover. We see Christmas advertising pretty much everywhere that a printed message can be applied; windows, posters, vehicles, and our faves – printed bags! The Printed Bag Shop […]
How To Express Your Brand Personality
The secret to a successful brand is to express your company personality through your branding. Having said that it’s not so straightforward; your company personality should be developed from your existing customer base and your target market. Ask yourself a couple of questions… Who are your customers? How do they use your products? What do […]
How to know when it’s time to rebrand
Is your company logo as familiar to you as a pair of comfy slippers? Perhaps you feel your logo and your brand are synonymous with who you are and the service you have provided for decades. The question is – how do you know when it’s time to refresh your brand? The freshness and impact […]
The £1300 Balenciaga IKEA Bag!
Forget the cheap knock-off versions of designer bags! Balenciaga flipped this on its head recently with their new Arena Extra-large Shopper Tote Bag, which looks very like Ikea’s big blue shopper. With a price tag of £1300 versus Ikea’s 40p bag there has to be some differences – the main ones being that Balenciaga’s bag […]
How Using Printed Gift Bags Can Boost Your Business
If you haven’t used printed gift bags to enhance your branding – it’s about time you did! Using printed gift bags can boost your business and make customers happy, especially when your target audience is the end user in the business to consumer market. Let’s look at some of the benefits of branded gift bags… […]
Our Favourite Examples Of Halloween Marketing Ideas
It’s almost the spookiest time of the year; get the tricks and treats ready, because Halloween is just around the corner! Whether you’re a fan of the holiday or not, it’s hard to escape the Halloween products and branding twists that descend on our supermarkets and the high street at this time of year. Engaging […]
How to use the carrier bag levy to your advantage
Whilst the introduction of the carrier bag levy was well received with regards to the positive impact it can have on our environment, it’s clear that for the retailers themselves, it’s caused them a lot more hassle. Not only do single use carrier bags need to continue to be produced, but the customer has to be […]
What makes printed bags such effective marketing tools?
They may be small, but printed bags are mighty too. Printed bags are something we use so much in everyday life, that they are often overlooked or underestimated as valuable marketing tools – but the benefits they can bring to your business are huge. Here’s some reasons why we think printed bags give a great […]
How print marketing can win you more business
You’d be forgiven for thinking that there’s no use investing in print marketing any more. Didn’t that die a death when the digital world took over, and the internet shortened our attention spans? Turns out, not quite. Despite the giant that is digital marketing, there is still very much a place in your strategy for printed […]
TPBS Inspiration: Top 10 Design and Branding Quotes!
Hello there to all of our lovely TPBS readers! We don’t half love a good quote to get us going, get those creative juices flowing and give us a little food for thought about the brands and businesses we work with every day. Today, we wanted to share that with all of you! Here’s our […]
Brand New You: How to Reinvent Your Brand
It’s inevitable that a brand that once felt fresh, new and innovative will eventually feel tired and dated if it is not consistently refreshed and reinvented. Taking time to consider how the world sees your ‘brand’ is invaluable – though it feels like such an intangible word that is hard to define and measure, developing […]
Do You Know How to Tell Your Brand’s Unique Story?
Storytelling is an essential form of human communication. It helps each of us make sense of our life experiences and shows us our place in the world. Your brand’s story is just as fundamental to building your business as your finances, products and customer service. When you get it right, your brand’s unique story helps […]
How Social Is Your Brand?
If someone asks you if your brand is social, you’ll probably say ‘yes!’ As a brand professional, you know that engaging with customers on social media is really important to get the word out about your business. In fact, you know that social media is a great way to scale up word of mouth (WOM) […]
The Power of Print Marketing for E-Commerce Entrepreneurs
Marketing your online business in print might sound counter intuitive, but it can be surprisingly effective. Whether you decide to market your website through print magazines or catalogues, promotional t-shirts, or printed bags and mugs, print marketing can be a powerful way to attract new business. Bring Your Brand into the Offline World One of […]
How to become a brand that customers can’t help but buy from!
When it comes to being a successful brand, it’s all about making people feel something. Whether it’s good or bad, love or hate, being a brand that no one is really bothered about is one of the worst things that can happen! This dual effect of branding is often found in giant companies rather than […]
3 Creative Printed Bag Design Ideas
The humble printed bag. This often overlooked object is something that most people just see as a way of getting something from A to B – but printed bags can do so much more than that, and that’s what we want to share here at The Printed Bag Shop! Many people underestimate the number […]
How to turn your customers into brand advocates
There is something in marketing known as the ‘Ultimate Moment of Truth’. Sounds cheesy, but this concept is actually extremely important for building a successful brand, because it involves the people that buy from you going from just customers, to brand advocates. What does being a brand advocate mean? Being a brand advocate or […]
Marsala is the new black in 2015 Pantone colour world
Are you a business looking to spice up your brand’s design with a fresh, new hue in the New Year? Are you tired of the same, bland colour you’ve been donning for the past decade? Here at The Printed Bag Shop, we’ve got the lowdown on which shade will be taking the world by storm […]
Our top tips for your printed bags in 2015
So we’re almost at the end of December (the busiest month of the year for our printed bags!), and after such a successful year, we’re set to make 2015 even bigger and better than before for all you fantastic businesses looking to take the world by storm. We’ve whittled down some of our top […]
Why your business needs laminated bags
When it comes to a successful business, the devil really is in the detail. For us here at The Printed Bag Shop, we believe the printed bag design you opt for is a crucial element when it comes to how you’re perceived by potential customers, and we’ve got just the type of bag you’ll […]
5 ways we can help online retailers this Christmas
If you’re an online retailer looking for a little festive inspo’ and cracking creative ideas to wow your customers this Christmas, we’re on hand to help. We’ve got a wide range of different types of bags for all your retail needs this December, as well as a whole host of packaging, handles, ribbons and […]
3 of the best festive bags
It’s beginning to look a lot like Christmas here at The Printed Bag Shop, and oh, do we know how to sprinkle your business with a little festive cheer when it comes to printed bags! Whether you specialise in events, retail or even just fancy creating a little something out of the ordinary for your […]
Guide to Unconventional Branding: How to Set Your Business Apart
Image by Travel 2.0 We’ve all grown accustomed to the barrage of branding that pours out of businesses across the world. It’s the drip-drip effect of marketing campaign after marketing campaign, leaving the general public not exactly surprised or excited by a lot of what comes their way. To create an outside the […]
Think outside the bag: innovative printed bag design ideas
Are you looking for a bag that will have your business booming? Are you imagining a print that will make you stand out from the crowd? Here at The Printed Bag Shop, we’ve got all you need to really set yourself apart from the rest. We’ve whittled down our top three innovative design ideas […]
3 ways printed bags can be used for more than just sales transactions
You may have guessed that, at The Printed Bag Shop, we love printed bags of every shape and size; however, we are aware that they are humble items that are often overlooked, despite how essential they are to every purchase your customers make. So, to get all of you a little more inspired about […]
How to tell your brand’s story through printed bags
Today, the most important thing you can do when marketing your business is tell a story; create a world, share it with your audience and draw your customer into it, and you can really make a brand with staying power. Telling customers about the origins and development of your brand is a great way […]
How your colour choice could affect your customers’ decision to buy
You may be visiting our website today to consider purchasing printed bags, but the design work that you decide to have printed, and the colours used within that, could be just as important for promoting your brand as the bag itself. Understanding the psychology of colour is one of the most interesting but challenging […]
